What users are saying about
2 Ratings
7 Ratings
2 Ratings
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Score 9.5 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Opal
Ideation
Movable Ink
7.0
Opal
Approval workflows
Movable Ink
9.0
Opal
Content collaboration
Movable Ink
8.0
Opal

Content Publishing

Movable Ink
9.3
Opal
Content hub
Movable Ink
10.0
Opal
Content distribution
Movable Ink
9.0
Opal
Content automation
Movable Ink
9.0
Opal

Content Reporting & Analytics

Movable Ink
9.0
Opal
Audience profiling and targeting
Movable Ink
10.0
Opal
Closed-loop tracking and reporting
Movable Ink
9.0
Opal
Content performance analytics
Movable Ink
9.0
Opal
Campaign optimization dashboard
Movable Ink
8.0
Opal

Project Management

Movable Ink
Opal
7.9
Task Management
Movable Ink
Opal
9.1
Gantt Charts
Movable Ink
Opal
9.1
Scheduling
Movable Ink
Opal
9.1
Workflow Automation
Movable Ink
Opal
9.1
Mobile Access
Movable Ink
Opal
1.0
Search
Movable Ink
Opal
9.1
Visual planning tools
Movable Ink
Opal
9.1

Communication

Movable Ink
Opal
6.1
Chat
Movable Ink
Opal
4.5
Notifications
Movable Ink
Opal
9.1
Discussions
Movable Ink
Opal
4.5

File Sharing & Management

Movable Ink
Opal
9.1
Versioning
Movable Ink
Opal
9.1
Video files
Movable Ink
Opal
9.1
Audio files
Movable Ink
Opal
9.1
Document collaboration
Movable Ink
Opal
9.1
Access control
Movable Ink
Opal
9.1

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Movable Ink

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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