What users are saying about
2 Ratings
2 Ratings
2 Ratings
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Score 9.5 out of 100
2 Ratings
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Score 7 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

SalesPanda

SalesPanda is great. It's a multifaceted user-friendly platform to find your target market, determine interest, and help drive your market. I've reviewed a LOT of software on this same platform and while I can sing the praises of this all day, it's not much different from the other software that's already readily available. I will say this is great for a mid-size agency, as there's no option to purchase separate components separately, and that can be a bit pricey.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
SalesPanda
Ideation
Movable Ink
7.0
SalesPanda
Approval workflows
Movable Ink
9.0
SalesPanda
Content collaboration
Movable Ink
8.0
SalesPanda

Content Publishing

Movable Ink
9.3
SalesPanda
Content hub
Movable Ink
10.0
SalesPanda
Content distribution
Movable Ink
9.0
SalesPanda
Content automation
Movable Ink
9.0
SalesPanda

Content Reporting & Analytics

Movable Ink
9.0
SalesPanda
Audience profiling and targeting
Movable Ink
10.0
SalesPanda
Closed-loop tracking and reporting
Movable Ink
9.0
SalesPanda
Content performance analytics
Movable Ink
9.0
SalesPanda
Campaign optimization dashboard
Movable Ink
8.0
SalesPanda

Email & Online Marketing

Movable Ink
SalesPanda
9.7
Landing pages
Movable Ink
SalesPanda
10.0
Mobile optimization
Movable Ink
SalesPanda
10.0
List management
Movable Ink
SalesPanda
9.0

Lead Management

Movable Ink
SalesPanda
8.3
Lead nurturing
Movable Ink
SalesPanda
8.0
Data quality management
Movable Ink
SalesPanda
9.0
Automated sales alerts and tasks
Movable Ink
SalesPanda
8.0

Social Media Marketing

Movable Ink
SalesPanda
8.5
Social sharing and campaigns
Movable Ink
SalesPanda
9.0
Social profile integration
Movable Ink
SalesPanda
8.0

Reporting & Analytics

Movable Ink
SalesPanda
9.0
Dashboards
Movable Ink
SalesPanda
9.0

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

SalesPanda

  • They offer a free trial – I know this sounds pretty basic, but not all software offers that. Especially in a market saturated with marketing campaign software, this is a HUGE plus.
  • SalesPanda offers training through online webinars – there isn't a need to go searching around on YouTube if you don't understand something. Additional plus!
  • Their customer support is top-notch. If we ever ran into an issue, we were never on hold for longer than a couple of minutes. Excellent attention to customer care.
Anonymous | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

SalesPanda

  • We didn't like that SalesPanda came as an entire package (which can be pricey). It would be nice if you could purchase different parts of it separately.
  • There's no A/B testing. This is something others offer that SalesPanda doesn't.
  • While customer service is great, their business hours are a little wonky. I'd prefer to have 24/7 customer care rather than 8-5.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

SalesPanda

Zoho Campaigns is super affordable, but very basic with what you get. SalesPanda is similar, and while that may be appealing to a smaller company, I would say take the leap and spend the extra money. SalesPanda isn't perfect, but it's the best bang for your proverbial buck. Our clients have been very happy with the results.
Anonymous | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

SalesPanda

  • SalesPanda has given us a stable platform to advertise our clients' strengths through its easy-to-use content marketing tool
  • They have templates that allow you to market initiatives to help boost productivity (by saving time). Definitely a plus.
  • SalesPanda focuses on content and generating leads...we use it to post our clients content to blogs, case studies, etc. Very nice!
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Movable Ink Editions & Modules

Additional Pricing Details

SalesPanda

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49*

* per month

SalesPanda Editions & Modules

Edition
Basic$491
Professional$991
Enterprise$1991
Free$01
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
SalesPanda
7.0

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