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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A

    Sendible

    Score7.2 out of 10
    N/ASendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.

    $29

    per month 1 user and 6 profiles

    Pricing
    Movable InkSendible
    Editions & Modules
    No answers on this topic
    Creator
    $29
    per month 1 user and 6 profiles
    Traction
    $89
    per month 4 users and 24 profiles
    Scale
    $199
    per month 7 users and 49 profiles
    Advanced
    $299
    per month 20 users and 100 profiles
    Enterprise
    $750
    per month 80 users and 400 profiles
    Offerings
    Pricing Offerings
    Movable InkSendible
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
    More Pricing Information
    Community Pulse
    Movable InkSendible
    Considered Both Products
    Movable Ink
    No answer on this topic
    Sendible
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    Movable InkSendible
    Content Creation
    Comparison of Content Creation features of Movable Ink and Sendible
    Feature
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Sendible
    -
    Ratings
    Ideation9.03 Ratings00 Ratings
    Approval workflows10.02 Ratings00 Ratings
    Content collaboration9.02 Ratings00 Ratings
    Content calendar10.03 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Movable Ink and Sendible
    Feature
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Sendible
    -
    Ratings
    Content hub9.04 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs10.03 Ratings00 Ratings
    Content distribution9.04 Ratings00 Ratings
    Content promotion10.02 Ratings00 Ratings
    Content automation9.04 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Movable Ink and Sendible
    Feature
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Sendible
    -
    Ratings
    Audience profiling and targeting9.04 Ratings00 Ratings
    Closed-loop tracking and reporting10.03 Ratings00 Ratings
    Content performance analytics9.04 Ratings00 Ratings
    Campaign optimization dashboard10.04 Ratings00 Ratings
    Competitive analytics9.02 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Movable Ink and Sendible
    Feature
    Movable Ink
    -
    Ratings
    Sendible
    6.4
    9 Ratings
    18% below category average
    Boolean keyword searches00 Ratings6.06 Ratings
    Filtering out noise/spam00 Ratings6.05 Ratings
    Sentiment analysis00 Ratings6.56 Ratings
    Broad channel coverage00 Ratings7.08 Ratings
    Publishing
    Comparison of Publishing features of Movable Ink and Sendible
    Feature
    Movable Ink
    -
    Ratings
    Sendible
    8.3
    15 Ratings
    2% above category average
    Content planning and scheduling00 Ratings10.015 Ratings
    Audience targeting00 Ratings7.013 Ratings
    Content optimization00 Ratings7.713 Ratings
    Workflow management00 Ratings8.414 Ratings
    Engagement
    Comparison of Engagement features of Movable Ink and Sendible
    Feature
    Movable Ink
    -
    Ratings
    Sendible
    7.7
    12 Ratings
    5% below category average
    Automated routing and prioritization00 Ratings7.511 Ratings
    Customer interaction histories00 Ratings5.59 Ratings
    Bulk actions00 Ratings10.011 Ratings
    Marketing
    Comparison of Marketing features of Movable Ink and Sendible
    Feature
    Movable Ink
    -
    Ratings
    Sendible
    7.0
    9 Ratings
    10% below category average
    Lead generation00 Ratings9.04 Ratings
    Content marketing00 Ratings9.09 Ratings
    Paid media management00 Ratings1.01 Ratings
    Campaigns and promotions00 Ratings9.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Movable Ink and Sendible
    Feature
    Movable Ink
    -
    Ratings
    Sendible
    9.1
    15 Ratings
    9% above category average
    Twitter00 Ratings10.013 Ratings
    Facebook00 Ratings10.015 Ratings
    LinkedIn00 Ratings10.014 Ratings
    Google+00 Ratings10.08 Ratings
    Instagram00 Ratings10.012 Ratings
    Pinterest00 Ratings5.56 Ratings
    YouTube00 Ratings8.410 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Movable Ink and Sendible
    Feature
    Movable Ink
    -
    Ratings
    Sendible
    7.0
    11 Ratings
    10% below category average
    Campaign success analytics00 Ratings7.011 Ratings
    Real-time tracking00 Ratings7.09 Ratings
    Competitor analysis00 Ratings7.05 Ratings
    Account management
    Comparison of Account management features of Movable Ink and Sendible
    Feature
    Movable Ink
    -
    Ratings
    Sendible
    5.9
    14 Ratings
    29% below category average
    Role-based user permissions & privileges00 Ratings9.714 Ratings
    Mobile access00 Ratings2.110 Ratings
    Best Alternatives
    Movable InkSendible
    Small Businesses
    Contently
    Score9.9 out of 10
    Publer
    Score9.5 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Movable InkSendible
    Likelihood to Recommend
    10.0
    (4 ratings)
    9.3
    (19 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.7
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (3 ratings)
    User Testimonials
    Movable InkSendible
    Likelihood to Recommend
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Sendible
    I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
    Incentivized
    Read full review
    Pros
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Sendible
    • Easy to schedule and post to all of your social media platforms.
    • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
    • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
    • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
    • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
    Read full review
    Cons
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Sendible
    • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
    • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
    • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
    • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
    • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
    • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
    Incentivized
    Read full review
    Likelihood to Renew
    Movable Ink
    No answers on this topic
    Sendible
    If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
    Incentivized
    Read full review
    Usability
    Movable Ink
    No answers on this topic
    Sendible
    Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
    Incentivized
    Read full review
    Support Rating
    Movable Ink
    No answers on this topic
    Sendible
    Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
    Incentivized
    Read full review
    Alternatives Considered
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Sendible
    While lacking in some features compared to those big alternatives, Sendible doesn't stop releasing new features every few months and doesn't cost nearly as much monthly as they do for the amount of profiles they allow to manage. Overall I'd say it's a solid competitor if they keep the updates coming and optimize the platform a little
    Incentivized
    Read full review
    Return on Investment
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    Sendible
    • It helps my business, to manage my clients social media.
    • However I was hoping to capture more people who want to use the tool as DIY which has not happened.
    • I do not want to let it go but it is currently more of an expense then bringing in a return.
    Incentivized
    Read full review
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink

    Sendible Screenshots

    Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer