Use Cases and Deployment Scope
Sendible is used to schedule social media posts and includes an approval process, ensuring junior team members can not post direct to social media without the content being checked and approved. We also use Sendible for social media reporting and analytics. I had a marketing intern complete an in depth comparison of a range of social media scheduling tools on the market and found Sendible offered the best value for money given my requirements. Other tools were superior in particular areas, however my primary requirement was for a scheduling tool that would manage routing content to multiple approvers for content related to different topics. Sendible provides this functionality extremely well with user management features that allow me to control access to profiles and functions at a user level. It is very simple and efficient to seek approval from the correct team member. The approver can easily approve, edit or reject the proposed content. We also use Sendible to create a monthly social media report, tracking engagement and likes / follows across multiple platforms for multiple accounts including Pinterest, Facebook, Instagram, YouTube and pinterest.
Other Software Used
Salesforce Marketing Cloud