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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A

    Showpad eOS®

    Score7.9 out of 10
    N/AShowpad is an Enablement Operating System (eOS™) that aligns sales and marketing teams around high-impact buyer interactions while generating the insights needed to continuously improve conversion rates.N/A
    Pricing
    Movable InkShowpad eOS®
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Movable InkShowpad eOS®
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsContact vendor for pricing information.There is also an Ultimate package available. Pricing for Ultimate is available by custom quote only. Contact Showpad for Ultimate pricing.
    More Pricing Information
    Community Pulse
    Movable InkShowpad eOS®
    Considered Both Products
    Movable Ink
    No answer on this topic
    Bigtincan
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    85%
    Would buy again
    11 Answers
    Delivers good value for the price
    No answers on this topic
    75%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    85%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    71%
    Implementation went as expected
    5 Answers
    Features
    Movable InkShowpad eOS®
    Content Creation
    Comparison of Content Creation features of Movable Ink and Showpad eOS®
    Feature
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Showpad eOS®
    -
    Ratings
    Ideation9.03 Ratings00 Ratings
    Approval workflows10.02 Ratings00 Ratings
    Content collaboration9.02 Ratings00 Ratings
    Content calendar10.03 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Movable Ink and Showpad eOS®
    Feature
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Showpad eOS®
    -
    Ratings
    Content hub9.04 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs10.03 Ratings00 Ratings
    Content distribution9.04 Ratings00 Ratings
    Content promotion10.02 Ratings00 Ratings
    Content automation9.04 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Movable Ink and Showpad eOS®
    Feature
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Showpad eOS®
    -
    Ratings
    Audience profiling and targeting9.04 Ratings00 Ratings
    Closed-loop tracking and reporting10.03 Ratings00 Ratings
    Content performance analytics9.04 Ratings00 Ratings
    Campaign optimization dashboard10.04 Ratings00 Ratings
    Competitive analytics9.02 Ratings00 Ratings
    Best Alternatives
    Movable InkShowpad eOS®
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Paperflite
    Score8 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Scratchpad
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Movable InkShowpad eOS®
    Likelihood to Recommend
    10.0
    (4 ratings)
    8.4
    (16 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (3 ratings)
    User Testimonials
    Movable InkShowpad eOS®
    Likelihood to Recommend
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Bigtincan
    Any person who is interested in understanding the level of engagement from a client needs Showpad. It is a must-have software if you have people within your organization that are customer-facing. If your role is primarily communicating with employees within your own organization, then this software might not be as useful to you. For those in sales, account management, or who needs to know if your recipient has seen your emails/content, this is a useful tool.
    Incentivized
    Read full review
    Pros
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Bigtincan
    • User-Friendly. The ability to easily customize to fit your needs
    • Delivering content easily and quickly, reducing cost for print, and out of date information
    • Reporting. Providing the analytical function to track what content has been utilized or not utilized and become more efficient in the type of information you share
    • Offline Use. The ability to be able to view content offline
    Incentivized
    Read full review
    Cons
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Bigtincan
    • Version control is an issue. Would be nice to go back to previous versions of a file.
    • The in-app viewing experience feels a little rigid. Prefer to download the files before viewing.
    • The main landing page is a little more cluttered than I would like.
    Incentivized
    Read full review
    Support Rating
    Movable Ink
    No answers on this topic
    Bigtincan
    I have not been involved with support from Showpad so I am not entirely sure. However, we have received some emails from our help desk about an outage and it seems like it didn't last very long so I would say that it was pretty effective support to that extent.
    Incentivized
    Read full review
    Alternatives Considered
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Bigtincan
    The only option our company used was cloud-based file-sharing services (Box, Dropbox, etc) and emails like Outlook or Gmail. Both options make it hard for version control and for ease of navigation. Generally, end-users had an easier time finding content on Showpad.
    Incentivized
    Read full review
    Return on Investment
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    Bigtincan
    • It has improved sales reps in becoming audible ready on different topics via lots of practice via LearnCore.
    • It has made the job more interesting by employing competitions.
    • It has made our reps more polished and client facing out in the field and has reduced ramp up time on new hires.
    Incentivized
    Read full review
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink

    Showpad eOS® Screenshots

    Screenshot of Content relevant to an opportunity, recommended by marketing and machine learning.Screenshot of A secure branded environment, used to share content and collaborate with buyers and colleagues.Screenshot of Showpad analytics, that support content decisions based on measured performance, and helps users coach their sales teams on best practices.