mParticle vs. Piano Audience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
mParticle
Score 8.4 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Piano Audience
Score 8.8 out of 10
N/A
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
Pricing
mParticlePiano Audience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
mParticlePiano Audience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
mParticlePiano Audience
Best Alternatives
mParticlePiano Audience
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
mParticlePiano Audience
Likelihood to Recommend
6.8
(10 ratings)
8.3
(3 ratings)
Likelihood to Renew
5.5
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(10 ratings)
-
(0 ratings)
User Testimonials
mParticlePiano Audience
Likelihood to Recommend
mParticle
If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
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Piano Software
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
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Pros
mParticle
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
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Piano Software
  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels
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Cons
mParticle
  • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
  • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
  • Audiences...definitely not as robust as Amplitude
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Piano Software
  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.
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Likelihood to Renew
mParticle
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
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Piano Software
No answers on this topic
Support Rating
mParticle
Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
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Piano Software
No answers on this topic
Alternatives Considered
mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
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Piano Software
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
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Return on Investment
mParticle
  • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
  • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
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Piano Software
  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
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ScreenShots