TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    mParticle

    Score8.7 out of 10
    N/AThe mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A

    Vendasta

    Score9.8 out of 10
    N/AVendasta headquartered in Saskatoon provides a white-label local marketing platform aimed at agencies and marketers supporting brick and mortar franchises with local business online toolkits, and their platform that they describe as an end-to-end commerce platform designed for businesses at every stage of growth.

    $49

    per month

    Pricing
    mParticleVendasta
    Editions & Modules
    No answers on this topic
    Startup
    $49
    per month
    Partner Strategy Consulting
    $150
    per session
    Additonal Markets
    $240
    per month
    Essentials
    $345
    per month
    Agecny Website
    $360
    one-time fee
    Growth
    $575
    per month
    Scale
    1,150
    per month
    Offerings
    Pricing Offerings
    mParticleVendasta
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    mParticleVendasta
    Considered Both Products
    mParticle by Rokt
    No answer on this topic
    Vendasta
    No answer on this topic
    Key User Insights
    Would buy again
    70%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    80%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    No answers on this topic
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Best Alternatives
    mParticleVendasta
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    mParticleVendasta
    Likelihood to Recommend
    6.8
    (10 ratings)
    9.5
    (2 ratings)
    Likelihood to Renew
    5.5
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (2 ratings)
    Support Rating
    8.0
    (10 ratings)
    -
    (0 ratings)
    User Testimonials
    mParticleVendasta
    Likelihood to Recommend
    mParticle by Rokt
    If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
    Incentivized
    Read full review
    Vendasta
    Vendasta is perfect for solo digital marketing agencies that are looking to scale up their business. I've already recommended them to several other marketers, and they profusely thanked me for doing so! As far as acquiring new customers, we've found Vendasta to be a perfect solution for businesses that do not have their own internal marketing department, typically SBAs that only have a Marketing Director, or even just the business owner who wears too many hats. When we've bumped into larger companies that already have their own marketing suite and software set up, then they're usually less interested in adopting our platform.
    Incentivized
    Read full review
    Pros
    mParticle by Rokt
    • Collect customer data from multiple sources.
    • Integrated with wide breadth of vendors and verticals.
    • Helps track unregistered user data into registered user data.
    Incentivized
    Read full review
    Vendasta
    No answers on this topic
    Cons
    mParticle by Rokt
    • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
    • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
    • Audiences...definitely not as robust as Amplitude
    Incentivized
    Read full review
    Vendasta
    • Their team is so large that sometimes I end up communicating with people who have no familiarity with BRN and our clients, so I end up having to repeat a lot of things to make sure we're on the same page.
    Incentivized
    Read full review
    Likelihood to Renew
    mParticle by Rokt
    It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
    Incentivized
    Read full review
    Vendasta
    No answers on this topic
    Usability
    mParticle by Rokt
    No answers on this topic
    Vendasta
    The usability continues to improve. Adding a true mobile app for client use would be a great next step.
    Incentivized
    Read full review
    Support Rating
    mParticle by Rokt
    Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
    Incentivized
    Read full review
    Vendasta
    No answers on this topic
    Alternatives Considered
    mParticle by Rokt
    mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
    Incentivized
    Read full review
    Vendasta
    I don't find anything in your listings that I have used. I have run ads myself. I have built websites myself. I have run email campaigns with other autoresponders myself. Vendasta beats all those.
    Incentivized
    Read full review
    Return on Investment
    mParticle by Rokt
    • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
    • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
    Incentivized
    Read full review
    Vendasta
    No answers on this topic
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