MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
Onclusive Social
Score9 out of 10
N/A
Onclusive Social (formerly Digimind) is a social listening tool that enables brands around the world to understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies.
If you work in strategic marketing, business intelligence or competitive intelligence then Digimind can shave hours of time off your daily monitoring routine. You no longer have to manually trawl the web looking for news and no longer miss any important developments thanks to Digiminds ability to monitor sites up to 4 times a day. However it is important to understand that you can only get out of Digimind what you put in, so there is some initial effort involved in order to build up sources for the tool to monitor and setup your own folder structure to save information.
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Digimind Social is a great and unique platform for constant monitoring of social networks.
Its interface is user-friendly and straightforward, it has features that help us collect information of our interest.
We can monitor trends in real time.
It facilitates interaction with the audience and allows us to measure the impact of our management in the different social networks we manage in the organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.
I have seen many different tools. As mentioned earlier the tool has a very nice dashboard and the sentiment analysis from Digimind is better than other tools that I have tried in the past.
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
As a business school professor teaching both MBAs and executives, I regularly use Digimind to demonstrate the power of social listening in various programs I teach. Digimind Social proved to be a solid, user-friendly tool that effectively show users the value of social media listening for various short-term (e.g., responding to angry customers) to long-term goals (e.g., managing online reputation, competitive analysis).
