N.Rich vs. Postwire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
N.Rich
Score 10.0 out of 10
N/A
The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.N/A
Postwire
Score 9.6 out of 10
N/A
Postwire is a SaaS product that enables marketers to capture and organize content that salespeople and account managers can use to create a personalized resource page. Postwire merged with the Social Communications Company in 2015.
$20
per month
Pricing
N.RichPostwire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
N.RichPostwire
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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All AlternativesView all alternativesView all alternatives
User Ratings
N.RichPostwire
Likelihood to Recommend
10.0
(1 ratings)
9.6
(4 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
N.RichPostwire
Likelihood to Recommend
N.Rich
Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
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Social Communications Company
Postwire is best used in any type of situation where you're trying to deliver data sheets, content or videos to customer or clients in one please. Instead of sending multiple emails with a lot of stuff attached, this is a great place to store it. It looks professional and often times, the client appreciates not having to look through all of their emails.
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Pros
N.Rich
  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
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Social Communications Company
  • Content Sharing - Easy way to share content.
  • Content Engagement Tracking - Easy way to track prospects engagement with the content
  • Ease of Use - Ability to set up a site in minutes.
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Cons
N.Rich
  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
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Social Communications Company
  • Enough people don't know about Postwire, and I think that because of that, prospective clients often disregard these links as spam.
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Likelihood to Renew
N.Rich
No answers on this topic
Social Communications Company
Unfortunately, the decision to renew does not fall on me. However, I have told the decision maker that I believe that we utilized Postwire incorrectly when we started. I believe that rather than sending links to our Postwire pages to prospective clients in our introduction email, they would be better suited to send after connecting and agreeing to send them additional information. That way, you can explain that it will be in the format of a Postwire link due to it's ease of use.
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Alternatives Considered
N.Rich
NRich is clearly superior in terms of efficiency and overall customer reach.
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Social Communications Company
Clearside has less features and is very simple. It's convenient because it comes free with Sales Navigator. There is limited functionality and you can only have a certain number of different clear slides accessible at once. There is also a lot of other random LinkedIn content that shows up on ClearSlide, but I'm not a fan. I prefer paying with Postwire over free with LinkedIn.
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Return on Investment
N.Rich
  • Huge ROI for campaigns with products attached
  • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
  • Allows us to standardize our ABM marketing efforts across multiple campaigns.
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Social Communications Company
  • Sales conversion rates
  • Sales image
  • Sales efficiency
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ScreenShots