NAVEX One vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
NAVEX One
Score 8.0 out of 10
N/A
NAVEX Global launched NAVEX One in 2020. It is described by the vendor as a complete GRC platform, providing a comprehensive set of applications and workflows integrated into a single platform, for compliance, legal, or HR professionals.N/A
Nielsen Marketing Cloud
Score 7.8 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
NAVEX OneNielsen Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
NAVEX OneNielsen Marketing Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
NAVEX OneNielsen Marketing Cloud
Governance, Risk & Compliance
Comparison of Governance, Risk & Compliance features of Product A and Product B
NAVEX One
7.9
7 Ratings
4% above category average
Nielsen Marketing Cloud
-
Ratings
Common repository of GRC items8.47 Ratings00 Ratings
Risk management7.85 Ratings00 Ratings
Integration with Corporate Performance Management (CPM) systems7.25 Ratings00 Ratings
GRC policy management7.67 Ratings00 Ratings
Incident management8.24 Ratings00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
NAVEX One
-
Ratings
Nielsen Marketing Cloud
8.3
6 Ratings
3% above category average
Collection of first-party data00 Ratings8.56 Ratings
Collection of third-party data00 Ratings8.55 Ratings
Access to Third-party Data Providers00 Ratings8.05 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
NAVEX One
-
Ratings
Nielsen Marketing Cloud
8.6
6 Ratings
2% above category average
Audience taxonomy00 Ratings8.26 Ratings
Tag Management00 Ratings8.25 Ratings
Data Analysis Dashboard00 Ratings9.46 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
NAVEX One
-
Ratings
Nielsen Marketing Cloud
8.0
5 Ratings
0% above category average
Data Transfer00 Ratings7.95 Ratings
DSP integration00 Ratings8.05 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
NAVEX One
-
Ratings
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Campaign Analytics00 Ratings8.56 Ratings
Audience Analytics00 Ratings8.86 Ratings
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User Ratings
NAVEX OneNielsen Marketing Cloud
Likelihood to Recommend
8.7
(10 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
5.0
(1 ratings)
5.0
(1 ratings)
User Testimonials
NAVEX OneNielsen Marketing Cloud
Likelihood to Recommend
NAVEX
We have used PolicyTech for over 13 years. We have found it to be a robust solution, that has great technical support, and that continues to evolve as technology changes. If a business is looking for a solution to support best practices in policy and procedure development and distribution, there is no better solution than PolicyTech. We currently use PolicyTech’s SAS service. This solution would not be as effective for business environments that do not have computers for their employees to access on a daily basis.
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Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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Pros
NAVEX
  • Ease of use and ability to modify documents.
  • Versatility/Adaptability to utilize for other document management processes
  • Ability to assign documents to groups of users to make policy review and notification more job/role specific
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Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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Cons
NAVEX
  • In my point of view, I would love this platform if it could be customized more to my personal taste and my needs, in this aspect it has its limitations.
  • Unfortunately, the technical support of this program is not the best when it comes to responding, the truth is that they are never capable of responding to our problems on the spot.
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Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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Likelihood to Renew
NAVEX
No answers on this topic
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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Usability
NAVEX
No answers on this topic
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Support Rating
NAVEX
Only the administrator can talk to them.
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Nielsen
I am rating this as neutral due to having minimal interaction with them
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Alternatives Considered
NAVEX
Navex is best intuitive and satisfied all the security & compliance requirement. ServiceNow GRC is complex & not easy to deployable.. also need that cost effective solution. Even it was tough to customize initially but later after doing fine-tuning with policies & process we got best insights & inputs from solution .
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Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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Return on Investment
NAVEX
  • Eliminates silos.
  • Establishes a holistic central point of governance, management, and assurance of the organization's performance, risk and compliance.
  • Lets you make informed decisions.
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Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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