Netcore.ai vs. Singular

This platform seems to be a perfect one for email marketing, newsletters, tracking of emails, etc. I've heard it's also a good platform for lead management, their scorring and grading, lead nurturing, building product related tracking such as API integration, retention cohorts, flows, etc. however, haven't tried that part personally.

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Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

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• Increase in the number of customers as the conversion of users is increasing.
• Strategically targeting customers according to their taste.
• Deliver instant SMS, emails etc. which is great.
• Single click analytic reports.

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• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

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• Need a mobile app too, so that we can access it easily. It is only cloud-based.
• Costly.

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• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

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When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

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Netcore Smartech offers much wide range of products and services instead of just the ones related to Marketing. It offers lead management, their scoring and the sales cycles which the Sales teams can also use in future. Also, it offers a lot more integrations and automations which can sincerely help sales teams define their flow and daily processes.

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AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

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• Increase in revenue.
• Cost reduction.
• Lead generation, gaining new customer, retaining old customers.
• Brand and campaigns promotions easily and effectively.

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• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

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