Norada Solve360 vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

If you're working with a lot of clients and are working in one field Norada is perfect. I found it difficult to configure it to work precisely as I want to for a multi-field company that offers two very different products whose sales teams should never meet, yet know about each other.

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

Incentivized

• Contact database.
• Integrated communications and communication history across projects.
• Task lists and objectives.

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

• More advanced filters for tasks.
• More advanced project organization elements.

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

I have received fast answers to any questions I have ever had. The support staff knows how to work with less tech-literate people and is patient enough to explain. Even if my issue was not solvable the support staff gave me another way to get the job done.

Salesforce is easier to use and more open source and available for external integrations.

Incentivized

• Easy to keep track of client needs.
• Easy to work in a team with the same client base.
• Easy to organize work.

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized