Notified Public Relations Solutions with GlobeNewswire vs. PR.com

This service might be more well suited for large corporations with a lot of press coverage that they need to get out on a very regular basis. GlobeNewswire may be much less appropriate for smaller organizations that cannot commit to the annual spend of the contract and adhere to its strict nature and aren't sending out regular releases. Note that they did not work with us on contract flexibility once signed, so just be sure that you will fully utilize the service and really stay on top of the cancellation date because if you miss it, you will be automatically locked in for another year. Thus for smaller companies it will be best to stick to an a-la-carte service that will be flexible and work with you on your changing needs. That is definitely not GlobeNewswire.

I often recommend PR.com to clients on a budget. There are some organizations, like non-profits, or very small businesses I work with who just don't have the money to spend on a pricier press release distribution service like Businesswire. For those clients, PR.com is a good alternative. You can use the free version - or elect to spend a little money to include hyperlinks, increase distribution, and so on. But there are options - and that is a good thing.

Incentivized

• Finds the distribution circuits for you so you can easily pick and choose which ones you want to publish to.
• The platform is easy to use and takes you through a simple step-by-step process to create and publish a press release.
• Great customer service. If ever I have a question they address it and go above and beyond in their service.

Incentivized

• Bad customer service [in my experience].
• One-sided PR.

• In some cases, it would not capture all coverage, for example, coverage found on trade websites.
• Some of the incoming coverage would be repetitive or even delayed at times.

Incentivized

• Suggest offering administrators more control over when releases are distributed
• Lower premium pricing for high frequency administrators

Incentivized

Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.

Incentivized

We've always used GlobeNewswire because it is consistent and gets the job done well. We've never experimented with other products similar to them.

Incentivized

I think PR.com offers a viable alternative to smaller businesses or nonprofit clients on a budget. When I tell some of those clients it will be hundreds - or even thousands - of dollars to distribute a press release on a service like Business Wire, I can feel them cringe. PR.com offers a free option - and also offers very low-cost options to boost the distribution, include live hyperlinks and so on - if clients do have a little $ to spend on that, they can. But they can choose. The bigger services are really cost-prohibitive for the smaller businesses.

Incentivized

• Getting online news coverage is the ROI from using Marketwired.
• It's a cost-effective way of distributing news, saving companies money and time on distributing every release individually to each news outlet.

Incentivized

• Negative impact [in my experience].
• Wasted our time.