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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OmniGraffle

    Score9.8 out of 10
    N/AOmniGraffle is a wireframing tool for Mac users.N/A

    Optimal

    Score8.5 out of 10
    N/AOptimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

    $2,388

    per year

    Pricing
    OmniGraffleOptimal
    Editions & Modules
    No answers on this topic
    Starter
    $2388
    per year
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    OmniGraffleOptimal
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OmniGraffleOptimal
    Considered Both Products
    The Omni Group
    No answer on this topic
    Optimal Workshop
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    OmniGraffleOptimal
    Small Businesses
    Creately
    Score8.6 out of 10
    No answers on this topic
    Medium-sized Companies
    SmartDraw
    Score8.4 out of 10
    Dovetail
    Score8.6 out of 10
    Enterprises
    SmartDraw
    Score8.4 out of 10
    UserTesting
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OmniGraffleOptimal
    Likelihood to Recommend
    10.0
    (18 ratings)
    9.0
    (11 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.9
    (3 ratings)
    User Testimonials
    OmniGraffleOptimal
    Likelihood to Recommend
    The Omni Group
    Omnigraffle is great for documentation, mapping, flowcharting, and other technical diagramming scenarios. It's simple enough to bang out a quick illustration and powerful enough to build complex blueprints for complicated technical systems. If you need cross-platform compatibility, though, you're probably better off looking elsewhere. If you want complex integration with data sources (ala Visio's SQL Server integration for shape metadata), OmniGraffle also falls short — but those scenarios are few and far between in my experience.
    Incentivized
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    Optimal Workshop
    Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
    Incentivized
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    Pros
    The Omni Group
    • OmniGraffle is fairly simple to use, but the one thing I think it does best is working with curved lines, particularly if you are using some of the available arc templates. Drop an arc onto your page, then tell it the dimensions it needs to be, and viola! Done. Manipulating the arcs is as simple as clicking and dragging offset points.
    • OmniGraffle has also done an excellent job in stirring up the creative minds of many people who create templates and tools to work with OmniGraffle (not that Microsoft hasn't done so either), and managed to get the bulk of those into well organized repositories.
    • What it all boils down to for me is: it just works. One doesn't need to have a computer science degree to work with it either. It is as simple or complex as you want it to be.
    Incentivized
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    Optimal Workshop
    • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
    • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
    Incentivized
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    Cons
    The Omni Group
    • I'd love to be able to keep more than one of the different tool tabs open at a time.
    • The stencils are amazing. Would be great if a whole lot more of the free ones came standard as opposed to having to download them from Graffletopia or other sites.
    • Built in tutorials would be great.
    Incentivized
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    Optimal Workshop
    • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
    • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
    • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
    • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
    Read full review
    Likelihood to Renew
    The Omni Group
    Best product for my needs on the market
    Incentivized
    Read full review
    Optimal Workshop
    No answers on this topic
    Usability
    The Omni Group
    No answers on this topic
    Optimal Workshop
    I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
    Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
    Incentivized
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    Support Rating
    The Omni Group
    OmniGraffle is an excellent application for chart and diagrams development. Been using it for a while now and it's a multiple platform application.
    Incentivized
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    Optimal Workshop
    We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
    Incentivized
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    Alternatives Considered
    The Omni Group
    While these other tools are great for what they are, OmniGraffle’s solid focus on and support for diagramming makes it our tool of choice for communicating workflows and concept relationships, creating documentation, and creating other diagrams. Its libraries allow us to create designs quickly, and its ease of use enables us to use the tool widely across the company without much time or effort spent on onboarding.
    Incentivized
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    Optimal Workshop
    For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
    Incentivized
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    Return on Investment
    The Omni Group
    • Omnigraffle isn't an expensive software tool, so there isn't really any negative from the perspective of raw cost. Thinking in terms of time spent using it on a project - what you create in omnigraffle will inevitably lead to a dead end. It's useful only as documentation. There are other tools like Sketch that integrate into prototyping software and can create useable visual assets for applications in addition to being able to create wireframes.
    Incentivized
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    Optimal Workshop
    • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
    • Optimal Workshop has helped investigated the labeling on several websites.
    • Optimal Workshop has also support in the investigation of UX in navigations.
    Incentivized
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    ScreenShots