Omnisend vs. Swrve

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.

Incentivized

• Provides a campaign booster to improve open and click rates
• Gathering of post-sale customer feedback
• Integrated SMS automation
• Reduces manual tasks by use of pre-built marketing automation workflows.

Incentivized

• Setting up and managing multivariate tests
• Applying segments/cohorts set up for one campaign or test to another
• Serving different config data files to different player segments

Incentivized

• Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
• It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
• Would like to see more sample templates and campaigns.

Incentivized

• Ability to customize the main dashboard

Incentivized

Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging

I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.

Incentivized

There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.

Incentivized

• ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.

• Our app usage and engagement has increased since implementing Swrve.
• We solved a major business need of giving users real time push alerts for important account actions.
• Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.

Incentivized