What users are saying about
8 Ratings
2 Ratings
8 Ratings
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Score 8.1 out of 100
2 Ratings
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Score 9 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Swrve

Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
Swrve
WYSIWYG email editor
Omnisend
6.1
Swrve
Dynamic content
Omnisend
8.0
Swrve
Ability to test dynamic content
Omnisend
8.0
Swrve
Landing pages
Omnisend
10.0
Swrve
A/B testing
Omnisend
8.0
Swrve
Mobile optimization
Omnisend
10.0
Swrve
Email deliverability reporting
Omnisend
8.0
Swrve
List management
Omnisend
10.0
Swrve
Triggered drip sequences
Omnisend
8.8
Swrve

Reporting & Analytics

Omnisend
9.2
Swrve
Dashboards
Omnisend
9.4
Swrve
Standard reports
Omnisend
9.0
Swrve

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Swrve

  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
Anonymous | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Swrve

  • Ability to customize the main dashboard
Anonymous | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Swrve

There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
Anonymous | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Swrve

  • Our app usage and engagement has increased since implementing Swrve.
  • We solved a major business need of giving users real time push alerts for important account actions.
  • Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Swrve

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Swrve Editions & Modules

    Additional Pricing Details

    Rating Summary

    Add comparison