Best of the best email marketing - great automation and support!
Lisa Korston | TrustRadius Reviewer
March 02, 2018

Best of the best email marketing - great automation and support!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Omnisend

We're a pretty small outfit--pretty much just me and my partner. I've taken on the marketing duties and we've had great successes in many areas. But email marketing was always a tough one because there are so many apps out there and it's difficult figuring out which one is the best. Anyways, after trying MailChimp and Klaviyo (too unfriendly and too expensive), we found Omnisend, and it's been great ever since. Such easy setup and we created our newsletter quickly. I think maybe 5 or 10 mins. Now we're using it regularly. We pretty much fell in love with their pre-filled popups and their automation is great and getting better and better each day. It takes a little bit of work to set up the automation workflows the first time, but afterwards you don't have to worry about it anymore. It's currently being used by both of us now, but I take the brunt of the creation and my partner checks the numbers from time to time. It's really great and I'd wholeheartedly recommend it!
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
  • They've recently updated their Segmentation features and at first I was confused by it, but now I see where the misunderstanding came from. I think that when I found what I was looking for, I saw it was actually better than I wanted. So I guess one con for me was just a little lack of clear communication or explanation on their part.
  • ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time.
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

Omnisend Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Dashboards
10
Standard reports
10