Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omnisend
Score 8.0 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$16
per month 500 contacts, 6,000 emails / month
Pricing
Omnisend
Editions & Modules
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Offerings
Pricing Offerings
Omnisend
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No
Entry-level Setup FeeRequired
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
Omnisend
Considered Both Products
Omnisend
Chose Omnisend
I’ve used other platforms in the past, but once I started using Omnisend, I knew I didn’t want to switch. No doubts. It’s always evolving, always on track.
Chose Omnisend
Omnisend was easier to use than Mailchimp from a non techy user.
In my opinion, the change in ownership of Mailchimp has resulted in drastic, draconian and totally over the top reaction against loyal ethical customers without care or concern.
Chose Omnisend
For email campaigns we use Omnisend since the beginning. For product reviews, we used to have Yotpo app but we got rid off it as it got expensive with volume increase on our platform. Also, they did not consider our custom domain request. So, we switch to Omnisend for that as …
Chose Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it …
Chose Omnisend
I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other …
Chose Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
Chose Omnisend
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create …
Features
Omnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omnisend
7.0
14 Ratings
12% below category average
WYSIWYG email editor8.113 Ratings
Dynamic content4.912 Ratings
Ability to test dynamic content8.011 Ratings
Landing pages8.67 Ratings
A/B testing8.19 Ratings
Mobile optimization8.611 Ratings
Email deliverability reporting6.413 Ratings
List management5.913 Ratings
Triggered drip sequences4.411 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omnisend
6.3
13 Ratings
19% below category average
Dashboards5.412 Ratings
Standard reports5.413 Ratings
Custom reports8.010 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omnisend
8.9
10 Ratings
12% above category average
Link Tracking9.08 Ratings
Image Validation8.57 Ratings
Inbox Display9.07 Ratings
Email Previews9.110 Ratings
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User Ratings
Omnisend
Likelihood to Recommend
5.4
(14 ratings)
Usability
8.8
(7 ratings)
Support Rating
5.0
(1 ratings)
User Testimonials
Omnisend
Likelihood to Recommend
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
Omnisend
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
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Cons
Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Usability
Omnisend
The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.
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Support Rating
Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Alternatives Considered
Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
Read full review
Return on Investment
Omnisend
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
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ScreenShots

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting