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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    PowerReviews

    Score7.8 out of 10
    N/APowerReviews helps companies gather ratings and reviews from customers, build Q&A content, syndicate reviews across retailers and search engines, and measure results from these endeavors. The company also offers managed services to help businesses improve customer engagement. The company was founded in 2005 and is based in Chicago.N/A
    Pricing
    OpalPowerReviews
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    OpalPowerReviews
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OpalPowerReviews
    Considered Both Products
    OPAL
    No answer on this topic
    PowerReviews
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Best Alternatives
    OpalPowerReviews
    Small Businesses
    monday marketer (discontinued)
    Score10 out of 10
    Trustpilot
    Score6.8 out of 10
    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.3 out of 10
    Bazaarvoice
    Score7.6 out of 10
    Enterprises
    Adobe Marketing Cloud
    Score9.3 out of 10
    Bazaarvoice
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpalPowerReviews
    Likelihood to Recommend
    9.2
    (5 ratings)
    7.9
    (18 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    OpalPowerReviews
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
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    PowerReviews
    Any site with e-commerce should have reviews if possible, to give users the confidence necessary to click "add to cart." PowerReviews is easy to implement and has highly customizable display possibilities. I would recommend them to a mid to large enterprise looking for a scalable solution. Small businesses might be able to use a more stripped down tool.
    Incentivized
    Read full review
    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
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    PowerReviews
    • PowerReviews does a good job at flagging responses so there isn't anything inappropriate on our website.
    • PowerReviews provides a nice "snapshot" of reviews with an average rating, recommendation percentage, and the main pros and cons. Making it quick and easy for the customer to get overall information.
    • It is easy for customers to leave reviews. There is a good amount of open-ended questions as well as options that customers can choose from. The system is customizable to fit our needs.
    Incentivized
    Read full review
    Cons
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
    Read full review
    PowerReviews
    • If you lack basic coding knowledge (or don't have someone on your team to set this up) it may be a bit of a challenge to get started.
    • The backend has a bit of a learning curve to it, but can be worked through easily with persistence.
    Incentivized
    Read full review
    Support Rating
    OPAL
    No answers on this topic
    PowerReviews
    The team over at PowerReviews was always very helpful with us and our customer service team. They responded to any questions we had quickly.
    Incentivized
    Read full review
    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    PowerReviews
    My experience was with simple software like Google My Business, but for some Reviews & Ratings, it was good enough and supplied my demand. Once the Google world is one of the bests environments for initial and small businesses, I think using their tools someway we can sound better. If it's not the case PowerReviews will serve as well.
    Incentivized
    Read full review
    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    PowerReviews
    • Custom components and PowerReviews API can display positive customer feedback from an element.
    • In return for honest reviews and answers to customer questions, we provide genuine and authentic feedback and let customers strain new products.
    • Syndicated reviews help customers see how products work in real life, which increases trust in our website/business and the products and boosts conversions.
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.