Opal vs. Socialcast (discontinued)

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

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Socialcast has been a great tool for FactSet. I would recommend it to any firm looking for an easy-to-use tool to centralize communication and collaborate on a global scale.

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

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• Socialcast has an exceptional user experience. With very few idiosyncrasies, it works well on every platform I've tried.
• The platform has such a high level of ease of use, it becomes somewhat addicting.
• Social analytics are superb.
• The platform is highly intuitive and requires zero training or coaching in order for network members to become productive with it.
• It's extremely reliable. Only once in 4 years, was the product not available, and that was only for about a half-hour. In that half-hour, we realized how dependent we were on it. (Very.)
• The multi-device and deployment options are excellent. On-premise, Private Cloud, and Multi-tenant SaaS all available.
• The mobile apps for iPhone, tablets, and Android render well with a beautiful UI/UX. The desktop AIR app is equally highly usable.

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

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• The software is a little bit pricey because it is charged by user/month and depending on the deployment method.
• For companies with a lot of workers the price can increase significantly.
• The mobile app usability and notifications are poor. Need to be improved.
• If there were more administrative features available the product would be improved

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Beyond the value FactSet derives from using the platform, Socialcast (the firm) has been a good partner to FactSet. We've experienced very little downtime with the service and they have been responsive and fair with enhancement requests and questions

The UX is its best feature

Excellent support; of course not perfect. :-)

Not applicable, as it is a SaaS platform with minimal implementation

You get for what you paid for. Opal has more features

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Socialcast is great for collaboration & light project management, but anything complex doesn't work well.

Using it as an email notification curator works nice for us.

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• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Definitely more organized project management and team collaboration.
• Efficiency in carrying out tasks.
• Creates a spirit of collaboration and friendliness among colleagues.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info