Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Statuspage
Score 8.2 out of 10
N/A
Atlassian Statuspage provides status updates for shared cloud resources to users, eliminating duplicate support tickets and displaying uptime status.
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
StatusPage is well suited for notifications on services and products. If you need to have a passive way to notify users, internal staff, or executives on the status of SaaS services, StatusPage is a low barrier way to do this with minimal setup and maintenance. StatusPage is not well suited for scenarios in which you want info kept private. If StatusPage is updated, the subscribers to those alerts will be notified so you just want to make sure you're addressing the right audience with updates.
Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Support is very responsive although we haven't had to contact them in a time of emergency, all of our support inquiries were answered in a timely manner and usually resolved with their first response. Support responsiveness played a big role in our decision since if we need help during downtime, we can't really afford to wait.
I would say StatusPage on its own is a great service. StatusPage for Hipchat can only be used with that specific chat client. But on its own StatusPage can be integrated with many tools, like Slack, email notifications, text notifications, etc. I don't know of a tool that compares with StatusPage. You could essentially host your own status site with Greed Yellow or Red statuses, but you would be missing out on the robustness of a tool that keeps historical data, uptime, and segregates services based on components.
Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
