TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Open Web Analytics

    Score9 out of 10
    N/AOpen Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content management frameworks such as WordPress and MediaWiki.N/A

    Snowplow

    Score10 out of 10
    N/ASnowplow is a customer data infrastructure for AI, enabling organizations make behavioral data governed, so that it can support AI-powered applications including advanced analytics, real-time personalization engines, and AI agents.N/A
    Pricing
    Open Web AnalyticsSnowplow
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Open Web AnalyticsSnowplow
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Open Web AnalyticsSnowplow
    Considered Both Products
    Open Source
    No answer on this topic
    Snowplow
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    Open Web AnalyticsSnowplow
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Open Web AnalyticsSnowplow
    Likelihood to Recommend
    9.0
    (1 ratings)
    9.6
    (5 ratings)
    User Testimonials
    Open Web AnalyticsSnowplow
    Likelihood to Recommend
    Open Source
    Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from Google Analytics. The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.
    Incentivized
    Read full review
    Snowplow
    Snowplow Insights has been by far one of the best programs to better track and store each of the data for events and product expansion, the versatility of this program makes it an immediate and real-time solution for development of each of its users, I recommend it for its price and quality of execution in my work.
    Incentivized
    Read full review
    Pros
    Open Source
    • High performance track and state-of-the-art analyze the human use of website pages and apps.
    • Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features.
    • Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features.
    • Supports best practices established for content management frameworks based on WordPress or MediaWiki.
    Incentivized
    Read full review
    Snowplow
    • Intuitive interface.
    • Great variety of integrations.
    • Real time capabilities.
    Incentivized
    Read full review
    Cons
    Open Source
    • Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks.
    • A shop for custom add-ons of the platform Open Web Analytics may be a big chance.
    • Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience.
    • Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example.
    Incentivized
    Read full review
    Snowplow
    • The amount of options and information that this program presents can be a bit overwhelming for users new to running this program.
    • I have the duty to warn that the free versions of this program are not really effective, we have put it to the test and they always leave us a lot to be desired, we do not recommend them.
    Incentivized
    Read full review
    Alternatives Considered
    Open Source
    Google Analytics is the market leader for web analytics. The package offers search engine marketing that can be integrated into Open Web Analytics. The features and functions of Open Web Analytics compare close to Matomo Analytics. In terms of market share Google Analytics has all and the other two have very little and their other competitors have almost nothing. That changes in specialized markets. Google Analytics is everywhere and much more influential than other search engines because of that particular service. There had been a dying period for such web analytics software packages. There are three kinds of web analytics software packages. Free/open source like Open Web Analytics and Matomo, Proprietary like Urchin from Google, and hosted/software-as-a-service-packages like the market leader Google Analytics. I consider all as rather different in performance. Those closer to the busiest server are the best for traffic. Heat maps are well placed on the hosting server.
    Incentivized
    Read full review
    Snowplow
    Twilio Segment is a powerful alternative to Snowplow Insights, but ultimately Snowplow Insights is marginally better, but with a largely reduced cost which is extremely important to us
    Incentivized
    Read full review
    Return on Investment
    Open Source
    • Moderate lifetime operating costs.
    • Enhances the performances of all online business interests enormously.
    • Enables a great customized experience of web analytics.
    • Compatible to web analytics standards and references.
    Incentivized
    Read full review
    Snowplow
    • It has decreased our cost on different platforms.
    • Increased our productive time.
    • Cost-efficient.
    • It has increased our clients up to 30%.
    Incentivized
    Read full review
    ScreenShots