Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
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Pics.io
Score 8.0 out of 10
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Pics.io is a solution for managing all digital assets. With this solution, users can find their creative files, collaborate with colleagues on new projects, and share their work with clients and partners. Key features include: creation website portfolio, version control, and revision tools.
The vendor’s value proposition is that since it's built on top of Google Drive, Pics.io is secure, reliable, and offers unlimited storage.
Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
If you are looking for an affordable solution for logos, photos or videos this is one of the best solutions we have found. It handles several file types and provides a more affordable option than other DAM services. If you are looking for an enterprise DAM solution this is probably not what you are looking for but it doesn't pretend to be that.
Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.
Helpful onboarding support and also a very relaxed introductory demo and trial period. The support team walked me through all stages of linking our Drive account and adding assets. The online support site has a ton of resources and helpful explanations. Email support was also a big help to get us started.
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Pics.io has a more approachable setup and pricing structure for our needs. It also uses a familiar online storage setup for an easier learning curve. We also didn't have to pay for a higher storage tier that we wouldn't end up needing. The other services were definitely in the running but the ability to use our existing Google account was a big plus.
