Optimizely One vs. Umbraco CMS

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.

Incentivized

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Quick to learn. For most if cases, developer needs to know Razor coding.
• Doesn't require back-end programming.
• Has build in users management (developers, content managers) and members management consoles (users of the site).
• Clear admin tool (especially in version 7)
• Fast.
• Creating code from scratch, so it is easier to create clean code.

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

• Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
• Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly

Incentivized

Many end users will be overwhelmed with the admin interface. Some common functions are buried in menus

Incentivized

Occasionally, errors will appear in the admin that make it impossible to work without developer support.

Incentivized

Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).

Incentivized

Support for Umbraco-owned paid plugins is nonexistent.

Incentivized

Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.

Incentivized

Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.

Incentivized

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS

Without significant development, the product does not scale well.

Incentivized

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized

• Has helped us to create more engaging pages that push people to complete the online forms
• We have seen more people buy from us since we launched our new look website
• We can easily update the content without waiting for the development team to make changes

Incentivized