Optimizely One vs. Umbraco CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely One
Score 7.5 out of 10
N/A
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
Umbraco CMS
Score 6.7 out of 10
N/A
Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…
$0
Pricing
Optimizely OneUmbraco CMS
Editions & Modules
No answers on this topic
Umbraco Free
$0
Umbraco Starter
$53
per month
Umbraco Standard
$320
per month
Umbraco Professional
$860
per month
Umbraco Cloud Enterprise
Custom Pricing
per month
Offerings
Pricing Offerings
Optimizely OneUmbraco CMS
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Umbraco CMS and all of its core features are the same across all plans.
More Pricing Information
Community Pulse
Optimizely OneUmbraco CMS
Features
Optimizely OneUmbraco CMS
Security
Comparison of Security features of Product A and Product B
Optimizely One
-
Ratings
Umbraco CMS
9.0
12 Ratings
9% above category average
Role-based user permissions00 Ratings9.012 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely One
-
Ratings
Umbraco CMS
8.5
11 Ratings
9% above category average
API00 Ratings8.010 Ratings
Internationalization / multi-language00 Ratings9.010 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely One
-
Ratings
Umbraco CMS
8.0
12 Ratings
3% above category average
WYSIWYG editor00 Ratings10.012 Ratings
Code quality / cleanliness00 Ratings10.012 Ratings
Admin section00 Ratings7.012 Ratings
Page templates00 Ratings8.012 Ratings
Library of website themes00 Ratings6.011 Ratings
Mobile optimization / responsive design00 Ratings6.011 Ratings
Publishing workflow00 Ratings10.012 Ratings
Form generator00 Ratings7.010 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely One
-
Ratings
Umbraco CMS
7.2
12 Ratings
3% below category average
Content taxonomy00 Ratings6.012 Ratings
SEO support00 Ratings10.011 Ratings
Bulk management00 Ratings7.09 Ratings
Availability / breadth of extensions00 Ratings7.011 Ratings
Community / comment management00 Ratings6.011 Ratings
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Optimizely OneUmbraco CMS
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Score 8.9 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
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Score 9.0 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely OneUmbraco CMS
Likelihood to Recommend
9.0
(1 ratings)
6.0
(12 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Availability
-
(0 ratings)
7.0
(1 ratings)
Performance
-
(0 ratings)
3.0
(1 ratings)
Support Rating
-
(0 ratings)
2.0
(1 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
Product Scalability
-
(0 ratings)
4.0
(1 ratings)
User Testimonials
Optimizely OneUmbraco CMS
Likelihood to Recommend
Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Umbraco
Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
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Pros
Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Umbraco
  • Quick to learn. For most if cases, developer needs to know Razor coding.
  • Doesn't require back-end programming.
  • Has build in users management (developers, content managers) and members management consoles (users of the site).
  • Clear admin tool (especially in version 7)
  • Fast.
  • Creating code from scratch, so it is easier to create clean code.
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Cons
Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Umbraco
  • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
  • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
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Usability
Optimizely
No answers on this topic
Umbraco
Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
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Reliability and Availability
Optimizely
No answers on this topic
Umbraco
Occasionally, errors will appear in the admin that make it impossible to work without developer support.
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Performance
Optimizely
No answers on this topic
Umbraco
Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
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Support Rating
Optimizely
No answers on this topic
Umbraco
Support for Umbraco-owned paid plugins is nonexistent.
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Online Training
Optimizely
No answers on this topic
Umbraco
Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
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Implementation Rating
Optimizely
No answers on this topic
Umbraco
Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
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Alternatives Considered
Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Umbraco
Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
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Scalability
Optimizely
No answers on this topic
Umbraco
Without significant development, the product does not scale well.
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Return on Investment
Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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Umbraco
  • Has helped us to create more engaging pages that push people to complete the online forms
  • We have seen more people buy from us since we launched our new look website
  • We can easily update the content without waiting for the development team to make changes
Read full review
ScreenShots

Optimizely One Screenshots

Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.

Umbraco CMS Screenshots

Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview