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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Feature Experimentation

    Score8.4 out of 10
    N/AOptimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.N/A

    Perforce P4

    Score7.5 out of 10
    N/APerforce P4 (formerly Helix Core) is the company's version control and peer code review solution. Perforce offers add-on products for code review for free, and Git support products.N/A
    Pricing
    Optimizely Feature ExperimentationPerforce P4
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Feature ExperimentationPerforce P4
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Feature ExperimentationPerforce P4
    Considered Both Products
    Optimizely
    No answer on this topic
    Perforce Software
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    41 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    33 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    42 Answers
    86%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    80%
    Implementation went as expected
    28 Answers
    No answers on this topic
    Features
    Optimizely Feature ExperimentationPerforce P4
    Version Control Software Features
    Comparison of Version Control Software Features features of Optimizely Feature Experimentation and Perforce P4
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    Perforce P4
    7.9
    1 Ratings
    11% below category average
    Branching and Merging00 Ratings8.01 Ratings
    Version History00 Ratings8.01 Ratings
    Version Control Collaboration Tools00 Ratings8.01 Ratings
    Pull Requests00 Ratings8.01 Ratings
    Code Review Tools00 Ratings8.01 Ratings
    Project Access Control00 Ratings8.01 Ratings
    Automated Testing Integration00 Ratings8.01 Ratings
    Issue Tracking Integration00 Ratings7.01 Ratings
    Branch Protection00 Ratings8.01 Ratings
    Best Alternatives
    Optimizely Feature ExperimentationPerforce P4
    Small Businesses
    No answers on this topic
    GitHub
    Score9.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Git
    Score10 out of 10
    Enterprises
    No answers on this topic
    Git
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Feature ExperimentationPerforce P4
    Likelihood to Recommend
    8.2
    (47 ratings)
    6.5
    (15 ratings)
    Likelihood to Renew
    4.5
    (2 ratings)
    6.6
    (5 ratings)
    Usability
    7.6
    (26 ratings)
    7.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    3.6
    (1 ratings)
    9.6
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    7.0
    (1 ratings)
    Product Scalability
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Feature ExperimentationPerforce P4
    Likelihood to Recommend
    Optimizely
    Based on my experience with Optimizely Feature Experimentation, I can highlight several scenarios where it excels and a few where it may be less suitable. Well-suited scenarios: - Multi-Channel product launches - Complex A/B testing and feature flag management - Gradual rollout and risk mitigation Less suited scenarios: - Simple A/B tests (their Web Experimentation product is probably better for that) - Non-technical team usage -
    Incentivized
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    Perforce Software
    While Perforce Helix is the best version control software out there, it can also be used to track your documentation, training videos and materials, and requirements. If you have strict compliance requirements, it can be used to ensure that those requirements are satisfied. Perforce Helix is incredibly flexible and can meet the needs of individual users as well as companies with thousands of users.
    Incentivized
    Read full review
    Pros
    Optimizely
    • It is easy to use any of our product owners, marketers, developers can set up experiments and roll them out with some developer support. So the key thing there is this front end UI easy to use and maybe this will come later, but the new features such as Opal and the analytics or database centric engine is something we're interested in as well.
    Incentivized
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    Perforce Software
    • The branching mechanisms in Perforce allow for an enormous codebase to be duplicated into release versions weekly with little impact upon things such as the speed of queries against the version control.
    • Action triggers permit such things as automated builds of software versions, dynamic messaging when issues are identified either within or prior to a build process, and much more.
    • Locking provides the ability to prevent modifications of stable, tested versions in order to ensure validity when they are released.
    Incentivized
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    Cons
    Optimizely
    • Would be nice to able to switch variants between say an MVT to a 50:50 if one of the variants is not performing very well quickly and effectively so can still use the standardised report
    • Interface can feel very bare bones/not very many graphs or visuals, which other providers have to make it a bit more engaging
    • Doesn't show easily what each variant that is live looks like, so can be hard to remember what is actually being shown in each test
    Incentivized
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    Perforce Software
    • Perforce tends to feel backwards in how it approaches certain tasks, like branching and integrating - even once you figure out how it wants you to perform these tasks, you will likely forget when it comes around to the next time you need to do them again.
    • Perforce has a higher price tag, comparatively.
    • Perforce make some tasks very easy, and yet other tasks very difficult - it doesn't always seem to have found its target user's proficiency.
    Incentivized
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    Likelihood to Renew
    Optimizely
    Competitive landscape
    Incentivized
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    Perforce Software
    We are fully committed to our use of Perforce. It works well within our organization and our desire to share our code base with our customers. Their support staff are responsive, inquisitive, and eager to improve their software. I feel like we have a direct line to their design/feature team as they often solicit our feedback.
    Incentivized
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    Usability
    Optimizely
    Easy to navigate the UI. Once you know how to use it, it is very easy to run experiments. And when the experiment is setup, the SDK code variables are generated and available for developers to use immediately so they can quickly build the experiment code
    Incentivized
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    Perforce Software
    With Perforce Helix, you can use it via the command line, via P4V, or any of the other APIs included with the product. It is extremely easy for new users to get up and running. Users of Perforce Helix only have to pull in the files of interest to them. Also, Perforce is very easy to script and integrate into your CI/CD pipeline. Streams allows you to have pinpoint control of your workflow, and P4Search is the absolute best--I wish Perforce (the company) would talk more about this. It is absolutely fabulous!
    Incentivized
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    Reliability and Availability
    Optimizely
    No answers on this topic
    Perforce Software
    In our large environment, Perforce is rarely "down". We have regular maintenance windows and from time to time Perforce can feel a little slow, but its always available. Tech support has always worked with our engineers and IT department to make sure that any real performance or stability issues are addressed quickly.
    Incentivized
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    Support Rating
    Optimizely
    Support was there but it was pretty slow at most times. Only after escalation was support really given to our teams
    Incentivized
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    Perforce Software
    I had two representatives from Perforce contact me after downloading it but never responded when I had questions. I also had a difficult time finding good training material for getting started. There is a lot of available support material when running into issues, though, because of how many large companies use it.
    Incentivized
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    Implementation Rating
    Optimizely
    It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
    Incentivized
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    Perforce Software
    This rating is related to setting up an environment from an existing Perforce repository. Initial setup of Perforce as the repository for the company was done by a separate team long prior to my inception.
    Incentivized
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    Alternatives Considered
    Optimizely
    When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team. Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities. If you are searching for an experimentation tool and personalization all in one... then maybe these comparison change and Optimizely turns to expensive. In the same way... if you want a server side solution. For us, it will be a challenge in the following years
    Incentivized
    Read full review
    Perforce Software
    Git is great, I love Git. But it's not great for dealing with binary assets, even when using Git LFS. Locking is not as simple as on perforce. Git presents some problems on using for non-tech people it can get overwhelming and tech people have to come by and help.
    Incentivized
    Read full review
    Scalability
    Optimizely
    had troubles with performance for SSR and the React SDK
    Incentivized
    Read full review
    Perforce Software
    No answers on this topic
    Return on Investment
    Optimizely
    • We have improved various metrics throughout the course of our experimentation program with Optimizely and therefore sharing numbers is tricky. Essentially we only implement versions of the product that perform the best in terms of CVR, revenue/visitor, ATV, average order value, average basket size and so forth dependent on the north star we are trying to move with each release.
    Incentivized
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    Perforce Software
    • Decreased our implementation costs by allowing versioning and back out of customizations made in the field.
    • saves developers time through automation of changes between branches - they think less of the plumbing and have more time to write code.
    • Downside is training/managing expectations of new developers who come in assuming they will use Git.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Feature Experimentation Screenshots

    Screenshot of Feature Flag Setup. Here users can run A/B and multi-armed bandit tests, as well as:

- Set up a single feature flag to test multiple variations and experiment types
- Enable targeted deliveries and rollouts for more precise experimentation
- Roll back changes quickly when needed to ensure experiment accuracy and reduce risks
- Increase testing flexibility with control over experiment types and delivery methodsScreenshot of Audience Setup. This is used to target specific user segments for personalized experiments, and:

- Create and customize audiences based on user attributes
- Refine audience segments to ensure the right users are included in tests
- Enhance experiment relevance by setting specific conditions for user groupsScreenshot of Experiment Results, supporting the analysis and optimization of experimentation outcomes. Viewers can also:

- examine detailed experiment results, including key metrics like conversion rates and statistical significance
- Compare variations side-by-side to identify winning treatments
- Use advanced filters to segment and drill down into specific audience or test dataScreenshot of A Program Overview. These offer insights into any experimentation program’s performance. It also offers:

- A comprehensive view of the entire experimentation program’s status and progress
- Monitoring for key performance metrics like test velocity, success rates, and overall impact
- Evaluation of the impact of experiments with easy-to-read visualizations and reporting tools
- Performance tracking of experiments over time to guide decision-making and optimize strategiesScreenshot of AI Variable Suggestions. These enhance experimentation with AI-driven insights, and can also help with:

- Generating multiple content variations with AI to speed up experiment design
- Improving test quality with content suggestions
- Increasing experimentation velocity and achieving better outcomes with AI-powered optimizationScreenshot of Schedule Changes, to streamline experimentation. Users can also:

- Set specific times to toggle flags or rules on/off, ensuring precise control
- Schedule traffic allocation percentages for smooth experiment rollouts
- Increase test velocity and confidence by automating progressive changes