TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Feature Experimentation

    Score8.4 out of 10
    N/AOptimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.N/A

    Rally Software

    Score7.8 out of 10
    N/ARally Software headquartered in Boulder, Colorado developed the Rally agile software development / ALM platform which was acquired by CA Technologies and rebranded as CA Agile Central. After CA's acquisition by Broadcom the software was once again rebranded as Rally.N/A
    Pricing
    Optimizely Feature ExperimentationRally Software
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Feature ExperimentationRally Software
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Feature ExperimentationRally Software
    Considered Both Products
    Optimizely
    No answer on this topic
    Broadcom
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    41 Answers
    71%
    Would buy again
    5 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    33 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    42 Answers
    57%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    80%
    Implementation went as expected
    28 Answers
    No answers on this topic
    Features
    Optimizely Feature ExperimentationRally Software
    Project Management
    Comparison of Project Management features of Optimizely Feature Experimentation and Rally Software
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    Rally Software
    7.8
    4 Ratings
    5% above category average
    Task Management00 Ratings8.84 Ratings
    Resource Management00 Ratings8.04 Ratings
    Gantt Charts00 Ratings7.04 Ratings
    Scheduling00 Ratings8.84 Ratings
    Support for Agile Methodology00 Ratings8.84 Ratings
    Support for Waterfall Methodology00 Ratings7.84 Ratings
    Document Management00 Ratings7.34 Ratings
    Email integration00 Ratings8.54 Ratings
    Mobile Access00 Ratings7.03 Ratings
    Timesheet Tracking00 Ratings7.33 Ratings
    Change request and Case Management00 Ratings6.73 Ratings
    Budget and Expense Management00 Ratings8.33 Ratings
    Search00 Ratings7.34 Ratings
    Visual planning tools00 Ratings8.04 Ratings
    Agile Development
    Comparison of Agile Development features of Optimizely Feature Experimentation and Rally Software
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    Rally Software
    7.3
    4 Ratings
    5% below category average
    DevOps Tool Integrations00 Ratings6.33 Ratings
    Code Review00 Ratings6.01 Ratings
    Code Collaboration00 Ratings8.01 Ratings
    Velocity Calculation00 Ratings7.84 Ratings
    Dependencies and Blockers00 Ratings8.34 Ratings
    Best Alternatives
    Optimizely Feature ExperimentationRally Software
    Small Businesses
    No answers on this topic
    monday dev
    Score9.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Planview AgilePlace
    Score7.5 out of 10
    Enterprises
    No answers on this topic
    Planview AgilePlace
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Feature ExperimentationRally Software
    Likelihood to Recommend
    8.2
    (47 ratings)
    8.7
    (20 ratings)
    Likelihood to Renew
    4.5
    (2 ratings)
    9.0
    (4 ratings)
    Usability
    7.6
    (26 ratings)
    8.0
    (8 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    3.6
    (1 ratings)
    5.7
    (5 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    8.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (1 ratings)
    Product Scalability
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Feature ExperimentationRally Software
    Likelihood to Recommend
    Optimizely
    Based on my experience with Optimizely Feature Experimentation, I can highlight several scenarios where it excels and a few where it may be less suitable. Well-suited scenarios: - Multi-Channel product launches - Complex A/B testing and feature flag management - Gradual rollout and risk mitigation Less suited scenarios: - Simple A/B tests (their Web Experimentation product is probably better for that) - Non-technical team usage -
    Incentivized
    Read full review
    Broadcom
    Rally Software is well suited for large Agile or scrum teams who do sprints and it helps managing sprints and backlogs. It is well suited for organizations who want visibility into work being done and progress. Suitable for tracking is user stories, defects and release planning. Works well with CI CD too. It would not be suitable for small teams or startups. For teams that don't use agile. Teams who want lightweight tools like Jira. Companies with a limited budget.
    Incentivized
    Read full review
    Pros
    Optimizely
    • It is easy to use any of our product owners, marketers, developers can set up experiments and roll them out with some developer support. So the key thing there is this front end UI easy to use and maybe this will come later, but the new features such as Opal and the analytics or database centric engine is something we're interested in as well.
    Incentivized
    Read full review
    Broadcom
    • There are dashboards that provide friendly and useful metrics at the team, program and portfolio levels which help get an easy and quick visual representation of what's going on.
    • Story management made easier, It offers a quick way of quickly entering a number of user stories without losing the overview, by just typing the title and selecting a few attributes directly in the overview screen.
    • Sprint management is seamless in CA Agile Central . It allows you to drag stories from the backlog to the sprints and back again. When a story is dragged into an sprint, it automatically checks the velocity for that sprint and indicates how many more story points can be chipped in. No more manual checking needed by scrum master with respect to allocation and team velocity.
    • Though CA Agile Central has many inbuilt apps, but it also has an App-SDK that allows you to build free app extensions using JavaScript and HTML. So, as per their needs, teams can customize & build various apps & dashboards.
    • Dashboard is an awesome feature which allows you to select and drag panels with all kinds of graphical information about the current sprints and releases.
    • It offers tremendous support for scaled Agile & almost all scaling frameworks are supported specifically tuned to SAFe .
    • CA Agile Central includes several applications but it also integrates well with Jira, Confluence, Jenkins, Eclipse, Subversion, IBM, HP, Salesforce.com and many other products to allow users to organize projects to their specifications. So you can still use Jira at a team level & CA Agile Central at the program & portfolio level for efficient tracking & management.
    • The custom tags are very helpful in segregating the user stories based on the project needs. Even though it's a very small feature, it is very effective ( you will realize why specifically if you are using Jira).
    • CA Central Agile enables agile delivery with ease and provides comprehensive features to track time-boxes, Work In Progress items of the forecast increments.
    • Backlog management is hassle free since you can either drag and drop your user stories to the desired position on the backlog, or change a setting and manually enter priorities as a number.
    Read full review
    Cons
    Optimizely
    • Would be nice to able to switch variants between say an MVT to a 50:50 if one of the variants is not performing very well quickly and effectively so can still use the standardised report
    • Interface can feel very bare bones/not very many graphs or visuals, which other providers have to make it a bit more engaging
    • Doesn't show easily what each variant that is live looks like, so can be hard to remember what is actually being shown in each test
    Incentivized
    Read full review
    Broadcom
    • User management is pretty basic and could be better. For example more filters and reports and more ability to do mass updates.
    • The report generator is very, very basic and is not WYSIWYG. It has limited filters to generate reports. Often a Scrum master will need to export data to Excel or a tool like Crystal Reports to get enhanced reporting capability.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Competitive landscape
    Incentivized
    Read full review
    Broadcom
    • To keep connecting my people, platform, and process for faster, smarter, better results.
    • Making the right contribution to the community. Use Agile and Lean processes to manage the work of your team.
    • Once you have tasted the positive result with Rally Software, you don't want to give up and come back to the old school of development pain any more.
    Incentivized
    Read full review
    Usability
    Optimizely
    Easy to navigate the UI. Once you know how to use it, it is very easy to run experiments. And when the experiment is setup, the SDK code variables are generated and available for developers to use immediately so they can quickly build the experiment code
    Incentivized
    Read full review
    Broadcom
    Great UI, recent refresh was terrific. Great graphs and metrics, inline editing for updates, and a multitude of views on sprint progress make for a great team collaboration experience. There is also an active community and forums so that if you do need help, it is readily available
    Read full review
    Reliability and Availability
    Optimizely
    No answers on this topic
    Broadcom
    Don’t recall ever being unavailable.
    Read full review
    Performance
    Optimizely
    No answers on this topic
    Broadcom
    The screens render relatively quickly but many actions that you would expect to require a single click require multiple clicks and pop-up windows. The extra windows and clicks make the product feel ponderous.
    Read full review
    Support Rating
    Optimizely
    Support was there but it was pretty slow at most times. Only after escalation was support really given to our teams
    Incentivized
    Read full review
    Broadcom
    I've had to use support only one time and my issue was eventually resolved but not because of my ticket--because others complained about the functionality taken away so they brought it back. My ticket was never answered or addressed. So I can't really say much for the support factor for Rally.
    Incentivized
    Read full review
    Online Training
    Optimizely
    No answers on this topic
    Broadcom
    It more or less confirmed that we are using it the way they had in mind. We were hoping for a epiphany in terms of how we could use it better.

    They also want to be a go to source for agile processes and have an online resource center. It’s not that great but had a couple of nuggets. It hasn’t really helped us too much and we are not too far off from the classical interpretation of agile.

    I would recommend training, in particular for organizations that multiple on-going projects. The product seems optimized for larger, more complex teams and getting proper training on how to configure, administer and use the system would be beneficial
    Read full review
    Implementation Rating
    Optimizely
    It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
    Incentivized
    Read full review
    Broadcom
    Implementation of RALLY services and program satisfaction among various group,... 1) Dev Outcomes: How were our resiliencies, development, learning & practitioners “make them do the work,” but that they ask you to do it “in a way like before. 2) The Ops group: Just wish to make sure any change won't break current production envirements All the stake holders has to be on the same page
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team. Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities. If you are searching for an experimentation tool and personalization all in one... then maybe these comparison change and Optimizely turns to expensive. In the same way... if you want a server side solution. For us, it will be a challenge in the following years
    Incentivized
    Read full review
    Broadcom
    Rally and Asana have comparable features and are both valuable project management tools, but Asana's user interface is well-organized and highly intuitive. It's easy to add tasks and collaborators, edit due dates, indicate progress on tasks, close out projects, etc. However, Rally's interface is somewhat cluttered and difficult to navigate. My team ended up choosing Asana over Rally due to these concerns.
    Incentivized
    Read full review
    Scalability
    Optimizely
    had troubles with performance for SSR and the React SDK
    Incentivized
    Read full review
    Broadcom
    No answers on this topic
    Return on Investment
    Optimizely
    • We have improved various metrics throughout the course of our experimentation program with Optimizely and therefore sharing numbers is tricky. Essentially we only implement versions of the product that perform the best in terms of CVR, revenue/visitor, ATV, average order value, average basket size and so forth dependent on the north star we are trying to move with each release.
    Incentivized
    Read full review
    Broadcom
    • it helped organizing many of the processes management use to communicate tasks with engineers, and provided detailed charts on the speed/blockage during any iteration
    • with time Rally became the main tool we used to track and report tasks/defects in our projects, but frequent service outages made it very hard to continue consider as a reliable solution
    • too much features is good, but for engineers a few features (User Stories section, iterations, defects, and Kanban boards) are necessary and the rest is just noise
    • Kanban board support is lacking
    Incentivized
    Read full review
    ScreenShots

    Optimizely Feature Experimentation Screenshots

    Screenshot of Feature Flag Setup. Here users can run A/B and multi-armed bandit tests, as well as:

- Set up a single feature flag to test multiple variations and experiment types
- Enable targeted deliveries and rollouts for more precise experimentation
- Roll back changes quickly when needed to ensure experiment accuracy and reduce risks
- Increase testing flexibility with control over experiment types and delivery methodsScreenshot of Audience Setup. This is used to target specific user segments for personalized experiments, and:

- Create and customize audiences based on user attributes
- Refine audience segments to ensure the right users are included in tests
- Enhance experiment relevance by setting specific conditions for user groupsScreenshot of Experiment Results, supporting the analysis and optimization of experimentation outcomes. Viewers can also:

- examine detailed experiment results, including key metrics like conversion rates and statistical significance
- Compare variations side-by-side to identify winning treatments
- Use advanced filters to segment and drill down into specific audience or test dataScreenshot of A Program Overview. These offer insights into any experimentation program’s performance. It also offers:

- A comprehensive view of the entire experimentation program’s status and progress
- Monitoring for key performance metrics like test velocity, success rates, and overall impact
- Evaluation of the impact of experiments with easy-to-read visualizations and reporting tools
- Performance tracking of experiments over time to guide decision-making and optimize strategiesScreenshot of AI Variable Suggestions. These enhance experimentation with AI-driven insights, and can also help with:

- Generating multiple content variations with AI to speed up experiment design
- Improving test quality with content suggestions
- Increasing experimentation velocity and achieving better outcomes with AI-powered optimizationScreenshot of Schedule Changes, to streamline experimentation. Users can also:

- Set specific times to toggle flags or rules on/off, ensuring precise control
- Schedule traffic allocation percentages for smooth experiment rollouts
- Increase test velocity and confidence by automating progressive changes