OptinMonster vs. Retainful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OptinMonster
Score 9.8 out of 10
N/A
OptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.
$7
per month (billed annually)
Retainful
Score 10.0 out of 10
N/A
Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
Pricing
OptinMonsterRetainful
Editions & Modules
Basic
$7
per month billed annually
Plus
$19
per month billed annually
Pro
$29
per month billed annually
Growth
$49
per month billed annually
No answers on this topic
Offerings
Pricing Offerings
OptinMonsterRetainful
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OptinMonsterRetainful
Features
OptinMonsterRetainful
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OptinMonster
-
Ratings
Retainful
10.0
1 Ratings
22% above category average
WYSIWYG email editor00 Ratings10.01 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings10.01 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Email deliverability reporting00 Ratings10.01 Ratings
List management00 Ratings10.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
OptinMonster
-
Ratings
Retainful
10.0
1 Ratings
26% above category average
Dashboards00 Ratings10.01 Ratings
Standard reports00 Ratings10.01 Ratings
Custom reports00 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
OptinMonster
-
Ratings
Retainful
10.0
1 Ratings
21% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
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OptinMonsterRetainful
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Score 10.0 out of 10
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Score 7.5 out of 10
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Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OptinMonsterRetainful
Likelihood to Recommend
9.3
(2 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
OptinMonsterRetainful
Likelihood to Recommend
Awesome Motive (OptinMonster)
OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
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Retainful
If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
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Pros
Awesome Motive (OptinMonster)
  • Lots of pre-designed campaigns to choose from that are fully customizable.
  • Customizable CSS for each campaign is built in.
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Retainful
  • email automation
  • generate and send coupon code
  • data analysis
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Cons
Awesome Motive (OptinMonster)
  • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
  • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
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Retainful
  • I'd like to have more templates for emails
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Usability
Awesome Motive (OptinMonster)
It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
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Retainful
No answers on this topic
Support Rating
Awesome Motive (OptinMonster)
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
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Retainful
Best team Support ever! Fast, kind, and always helpful
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Alternatives Considered
Awesome Motive (OptinMonster)
We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
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Retainful
We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
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Return on Investment
Awesome Motive (OptinMonster)
  • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
  • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
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Retainful
  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior
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ScreenShots