Orderwave vs. Salesforce Agentforce Commerce

If you manage orders of physical goods, Orderwave works just fine! They integrate with many e-comm platforms and are generally well-suited to those who sell products on their site, who want to send automated order receipts and confirmation emails, and for accounting purposes to tally up total sales (including taxes, shipping costs, etc.). The fact that they also integrate with our email platform makes it extra useful so I can really hone in on segmentation and order history. That's pretty invaluable to me, as an email marketer. If you don't sell goods, I can't see it being appropriate

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Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.

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• Order management is clearly important when you run an e-commerce platform. As I can only speak from a marketing perspective (not business intelligence or finance), please know I may be limited in what I know/share. It's seriously a ridiculously useful piece of software. Anyhow. Orderwave allows me to pull in order information into Listrak, our ESP (email service provider). With this information, I can segment on SO many levels such as order total, number of orders, date of last (or all) purchase(s), what was purchased, over what period of time X items were purchased.... the options are limitless.
• Because I do a lot of testing with my emails - testing the whole customer experience from receiving an email to completing an order - I need the ability to review order information (name, address, items purchased, S&H info, tax info, etc. etc.). While our admin manages all the customization of that order receipt, I'm able to quickly make any changes necessary in the back end, like if I'm seeing a pricing discrepancy between what is advertised on our site and what the final order purchase was (usually due to the way we set up a bundle product and not an issue with the platform).
• It's really, really easy to see if we have available inventory of select SKUs that we are about to promote. It also gives me an idea if there is an issue with syncing between SAP and Orderwave, or Orderwave and Magento (our e-comm platform).

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• Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
• Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
• Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.

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• I'm not the biggest fan of their email platform, but it does exactly what it needs to do... I just like drag & drop email builders. In addition, I've found that at times the code editor doesn't expand very large, so I often have to copy & paste into a separate code editor (such as Sublime Text) to edit a few lines of code. While the WYSIWYG editor opens in a new window allowing it to more easily expand, I don't get that with the code editor (at least not in Chrome on Mac).
• Support documentation is still a little difficult to manage, but I have noticed truly significant improvements and am more easily able to find the things I need. Our AM is able to help me when I can't find something, which is a big help. I'm sure in time it will improve more.
• The overall look and feel feels old. Like the email platform, it does exactly what it needs to do and it does it well without issue. But the innards feel like Windows XP in 2018. The walls are sturdy and supportive; it just needs a new coat of paint. :)

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• The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
• A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
• Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.

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A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.

The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
lead/prospect with a potential customer to see if anyone within the team has a
relationship with that person or the company they work for.

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We have only had one instance where the platform went down in the time we have been using it.

They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.

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The in-person training was thorough. Trainer was pretty dry, but covered everything really well.

Implementation went fairly smoothly.

I wasn't involved in the purchasing decision of Orderwave, but I am familiar with IBM Order Management (used in the past) and much prefer Orderwave. It's cleaner and the information I need is more direct an apparent. Despite it's 'old' look, it's far more effective and far easier to use. I need easy. My day is spent between 10+ applications and if something isn't easy to use, I just won't use it. Orderwave lets me do my job well

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When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.

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• It has really helped us with business intelligence and gathering more information on who our customers are, what they have (or haven't) purchased, and how we can more effectively market to them. The BI has also helped our telemarketing side (with the call center) better understand what products are most frequently ordered over the phone vs online.
• Managing stock levels is super easy and allows our marketing team to more effectively merchandise and promote products. Without this, we would just be guessing what we should promote.
• I think one of the biggest ROI pieces has been the customizability of the Order Confirmation email. We have a dynamic tool that our email provider offers that serves up products based on what the customer has ordered, viewed, and abandoned, so we can dynamically populate those products in the Order Confirmation email. Orderwave helped us create a custom variable that we could use with our ESP's dynamic code, and we've seen an increase (~3-4%) in sales from the Confirmation email.

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• In my experience I see most of the retailers see better sales after moving to Demandware.
• Site performance is really good if the application built with best practices suggested by Demandware.
• Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.

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