Orderwave vs. Shopify

If you manage orders of physical goods, Orderwave works just fine! They integrate with many e-comm platforms and are generally well-suited to those who sell products on their site, who want to send automated order receipts and confirmation emails, and for accounting purposes to tally up total sales (including taxes, shipping costs, etc.). The fact that they also integrate with our email platform makes it extra useful so I can really hone in on segmentation and order history. That's pretty invaluable to me, as an email marketer. If you don't sell goods, I can't see it being appropriate

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Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.

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• Order management is clearly important when you run an e-commerce platform. As I can only speak from a marketing perspective (not business intelligence or finance), please know I may be limited in what I know/share. It's seriously a ridiculously useful piece of software. Anyhow. Orderwave allows me to pull in order information into Listrak, our ESP (email service provider). With this information, I can segment on SO many levels such as order total, number of orders, date of last (or all) purchase(s), what was purchased, over what period of time X items were purchased.... the options are limitless.
• Because I do a lot of testing with my emails - testing the whole customer experience from receiving an email to completing an order - I need the ability to review order information (name, address, items purchased, S&H info, tax info, etc. etc.). While our admin manages all the customization of that order receipt, I'm able to quickly make any changes necessary in the back end, like if I'm seeing a pricing discrepancy between what is advertised on our site and what the final order purchase was (usually due to the way we set up a bundle product and not an issue with the platform).
• It's really, really easy to see if we have available inventory of select SKUs that we are about to promote. It also gives me an idea if there is an issue with syncing between SAP and Orderwave, or Orderwave and Magento (our e-comm platform).

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• It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
• It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
• It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.

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• I'm not the biggest fan of their email platform, but it does exactly what it needs to do... I just like drag & drop email builders. In addition, I've found that at times the code editor doesn't expand very large, so I often have to copy & paste into a separate code editor (such as Sublime Text) to edit a few lines of code. While the WYSIWYG editor opens in a new window allowing it to more easily expand, I don't get that with the code editor (at least not in Chrome on Mac).
• Support documentation is still a little difficult to manage, but I have noticed truly significant improvements and am more easily able to find the things I need. Our AM is able to help me when I can't find something, which is a big help. I'm sure in time it will improve more.
• The overall look and feel feels old. Like the email platform, it does exactly what it needs to do and it does it well without issue. But the innards feel like Windows XP in 2018. The walls are sturdy and supportive; it just needs a new coat of paint. :)

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• I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.

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Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!

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It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.

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Shopify support is always available when you need them.

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Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.

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In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward

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Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.

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Just start now and make the switch, the sooner the better. You will love it and it is really a simple process

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I wasn't involved in the purchasing decision of Orderwave, but I am familiar with IBM Order Management (used in the past) and much prefer Orderwave. It's cleaner and the information I need is more direct an apparent. Despite it's 'old' look, it's far more effective and far easier to use. I need easy. My day is spent between 10+ applications and if something isn't easy to use, I just won't use it. Orderwave lets me do my job well

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Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.

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Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.

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• It has really helped us with business intelligence and gathering more information on who our customers are, what they have (or haven't) purchased, and how we can more effectively market to them. The BI has also helped our telemarketing side (with the call center) better understand what products are most frequently ordered over the phone vs online.
• Managing stock levels is super easy and allows our marketing team to more effectively merchandise and promote products. Without this, we would just be guessing what we should promote.
• I think one of the biggest ROI pieces has been the customizability of the Order Confirmation email. We have a dynamic tool that our email provider offers that serves up products based on what the customer has ordered, viewed, and abandoned, so we can dynamically populate those products in the Order Confirmation email. Orderwave helped us create a custom variable that we could use with our ESP's dynamic code, and we've seen an increase (~3-4%) in sales from the Confirmation email.

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• It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
• The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
• Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
• Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.

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