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OutboundEngine vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

    Score10 out of 10
    N/AZywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools available in Broker Briefcase Benefits. According to the vendor, Broker Briefcase Benefits has more than 4,500 pieces of professionally written and designed content that can be branded back to your agency.N/A
    Pricing
    OutboundEngineZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Editions & Modules
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    No answers on this topic
    Offerings
    Pricing Offerings
    OutboundEngineZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup Fee$99 per userOptional
    Additional DetailsMore information is available on the vendor's website.—
    More Pricing Information
    Community Pulse
    OutboundEngineZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Considered Both Products
    Elm Street Technology
    No answer on this topic
    Zywave
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    42 Answers
    No answers on this topic
    Delivers good value for the price
    75%
    Delivers good value for the price
    38 Answers
    No answers on this topic
    Happy with the feature set
    75%
    Happy with the feature set
    42 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    67%
    Lived up to sales and marketing promises
    37 Answers
    No answers on this topic
    Implementation went as expected
    84%
    Implementation went as expected
    47 Answers
    No answers on this topic
    Features
    OutboundEngineZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of OutboundEngine and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    OutboundEngine
    5.9
    50 Ratings
    21% below category average
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    -
    Ratings
    Mobile optimization8.643 Ratings00 Ratings
    Email deliverability reporting3.050 Ratings00 Ratings
    List management6.044 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of OutboundEngine and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    OutboundEngine
    5.3
    38 Ratings
    23% below category average
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    -
    Ratings
    Automated sales alerts and tasks5.338 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of OutboundEngine and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    -
    Ratings
    Social sharing and campaigns10.048 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of OutboundEngine and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    OutboundEngine
    -
    Ratings
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    8.6
    1 Ratings
    10% above category average
    Ideation00 Ratings9.01 Ratings
    Approval workflows00 Ratings8.01 Ratings
    Content collaboration00 Ratings10.01 Ratings
    Content calendar00 Ratings8.01 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of OutboundEngine and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    OutboundEngine
    -
    Ratings
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    9.0
    1 Ratings
    14% above category average
    Content hub00 Ratings9.01 Ratings
    Forms / Gated content00 Ratings9.01 Ratings
    Content distribution00 Ratings9.01 Ratings
    Content promotion00 Ratings9.01 Ratings
    Content automation00 Ratings9.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of OutboundEngine and Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Feature
    OutboundEngine
    -
    Ratings
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    8.6
    1 Ratings
    15% above category average
    Audience profiling and targeting00 Ratings8.01 Ratings
    Closed-loop tracking and reporting00 Ratings8.01 Ratings
    Content performance analytics00 Ratings9.01 Ratings
    Campaign optimization dashboard00 Ratings9.01 Ratings
    Competitive analytics00 Ratings9.01 Ratings
    Best Alternatives
    OutboundEngineZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    LocaliQ
    Score8.6 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OutboundEngineZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Likelihood to Recommend
    10.0
    (61 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.6
    (7 ratings)
    -
    (0 ratings)
    Availability
    8.8
    (27 ratings)
    -
    (0 ratings)
    Support Rating
    7.9
    (24 ratings)
    -
    (0 ratings)
    User Testimonials
    OutboundEngineZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
    Likelihood to Recommend
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Zywave
    It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.
    Incentivized
    Read full review
    Pros
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Zywave
    • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
    • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
    • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.
    Incentivized
    Read full review
    Cons
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Zywave
    • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.
    Incentivized
    Read full review
    Likelihood to Renew
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Zywave
    No answers on this topic
    Usability
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Zywave
    No answers on this topic
    Reliability and Availability
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Zywave
    No answers on this topic
    Support Rating
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Zywave
    No answers on this topic
    Alternatives Considered
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Zywave
    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.
    Incentivized
    Read full review
    Return on Investment
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    Zywave
    • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
    • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.
    Incentivized
    Read full review
    ScreenShots

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

    Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) Screenshots

    Product screenshot