Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
N/A
WoodWing Assets
Score9 out of 10
Enterprise companies (1,001+ employees)
Elvis DAM is a scalable digital asset management (DAM) solution, offering Filtered Search, Collaboration features, Image Editing, Metadata management, Approval Process control, Version control and Asset Sharing.
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WoodWing Assets work exceptionally well in companies where they have a large number of digital files, that they need to manage and search. Media, advertising and marketing companies benefit significantly when using Assets to manage their digital images, video and content as the most approved as well as latest versions are automatically kept of every digital file. Companies that have a small number of digital files, with probably less than 10 staff, probably don't need a system to manage their actual digital files, provided they are in a structured folder base, that everyone can access.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is incredibly easy. For an idea on the onboarding or training of a basic user, this is the only system we know of that training takes literally 1 hour, and the basic user is fully up to speed. Very intuitive user experience. Easy ability to share files (simply right click). Easy ability to search for all digital files, and even content within the digital files, if you cant remember what the file name was - just this feature alone saved us hours everyday
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
WoodWing support has been good, they do feedback quickly when reporting an issue and do keep you up to date with where they are in the process of resolving the support issue. The support team is knowledgeable and take the time to fully understand the issue. I do feel they should have an online support ability to assist with basic user issues, as opposed to having to log a ticket every time, but that would be the only reason I have not given them a 10.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall Elvis DAM is a great product although when you compare the solution to other providers of similiar asset CDNs such as Amazon's AWS, Rackspace CDN or Cloudinary it can get quite expensive. This is especially true if you have a team that is at the larger enterprise level in which case you are charged by the user.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
