Percolate, now part of Seismic vs. Shorthand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Shorthand
Score 8.0 out of 10
N/A
Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.N/A
Pricing
Percolate, now part of SeismicShorthand
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Percolate, now part of SeismicShorthand
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Percolate, now part of SeismicShorthand
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Percolate, now part of SeismicShorthand
Content Creation
Comparison of Content Creation features of Product A and Product B
Percolate, now part of Seismic
8.6
12 Ratings
6% above category average
Shorthand
9.0
1 Ratings
11% above category average
Ideation8.610 Ratings00 Ratings
Approval workflows8.612 Ratings00 Ratings
Content collaboration8.110 Ratings9.01 Ratings
Content calendar8.512 Ratings00 Ratings
Network for content licensing/production9.34 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Shorthand
6.8
1 Ratings
17% below category average
Content hub7.611 Ratings9.01 Ratings
Content distribution8.611 Ratings6.01 Ratings
Content promotion9.09 Ratings5.01 Ratings
Content automation8.511 Ratings00 Ratings
Embedded CTAs00 Ratings7.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Percolate, now part of Seismic
9.4
12 Ratings
18% above category average
Shorthand
-
Ratings
Closed-loop tracking and reporting9.110 Ratings00 Ratings
Content performance analytics10.012 Ratings00 Ratings
Campaign optimization dashboard9.12 Ratings00 Ratings
Best Alternatives
Percolate, now part of SeismicShorthand
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Percolate, now part of SeismicShorthand
Likelihood to Recommend
8.5
(13 ratings)
8.0
(1 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Percolate, now part of SeismicShorthand
Likelihood to Recommend
Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Shorthand
Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery
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Pros
Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
Read full review
Shorthand
  • Enabling visual storytelling with multiple pictures
  • Embedding rich media within a story, including video
  • Engaging readers for longer than average dwell times
  • Making it easy to create striking article design without coding experience
Read full review
Cons
Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
Read full review
Shorthand
  • Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
  • Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
  • Adding additional section templates could speed up design
  • More flexibility in caption placement would be helpful
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Likelihood to Renew
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Shorthand
No answers on this topic
Reliability and Availability
Discontinued Products
No answers on this topic
Shorthand
I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.
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Performance
Discontinued Products
No answers on this topic
Shorthand
Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.
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Implementation Rating
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Shorthand
No answers on this topic
Alternatives Considered
Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Shorthand
No answers on this topic
Scalability
Discontinued Products
No answers on this topic
Shorthand
As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.
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Return on Investment
Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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Shorthand
  • Helped us create one of our top 10 most-read and most-shared stories in the last year
  • Enabled us to elevate key pieces of content, boosting dwell time on our site
  • But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
  • Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication
Read full review
ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

Shorthand Screenshots

Screenshot of Easily add sections and adjust styling.