Perfect Audience vs. Remarkety

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Remarkety
Score 9.2 out of 10
N/A
N/A
$200
per month
Pricing
Perfect AudienceRemarkety
Editions & Modules
No answers on this topic
Remarkety
$25.00
per month
Offerings
Pricing Offerings
Perfect AudienceRemarkety
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Perfect AudienceRemarkety
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
8% above category average
Remarkety
8.0
1 Ratings
8% above category average
Data Transfer8.01 Ratings8.01 Ratings
DSP integration8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
7% above category average
Remarkety
9.9
4 Ratings
23% above category average
Ad campaign creation8.01 Ratings10.04 Ratings
Ad deployment9.01 Ratings10.04 Ratings
Display advertising9.01 Ratings10.04 Ratings
Ad display and retargeting segmentation8.01 Ratings10.04 Ratings
Sequence targeting8.01 Ratings9.54 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
6% above category average
Remarkety
9.4
4 Ratings
19% above category average
Ad dashboards8.01 Ratings9.14 Ratings
Ad performance reports9.01 Ratings10.04 Ratings
Ad conversion tracking9.01 Ratings10.04 Ratings
Ad attribution reporting8.01 Ratings10.04 Ratings
Cross-channel ad management8.01 Ratings7.52 Ratings
Ad forecasting and optimization8.01 Ratings10.02 Ratings
Best Alternatives
Perfect AudienceRemarkety
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.9 out of 10
The Trade Desk
The Trade Desk
Score 7.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Perfect AudienceRemarkety
Likelihood to Recommend
8.0
(1 ratings)
9.5
(4 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect AudienceRemarkety
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Remarkety
If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Remarkety
  • Abandoned shopping cart automation.
  • Targeted remarketing across social media and search.
  • Email campaigns and behavior-based automation.
  • Reporting.
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Remarkety
  • The results from multiple emails cannot combine within a campaign.
  • The order history is lost when customer email has been updated.
  • Clunky dashboard.
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Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Remarkety
No answers on this topic
Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Remarkety
No answers on this topic
Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Remarkety
Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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Remarkety
  • More transactions
  • Higher Order Value
  • More Returning Customers
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ScreenShots