Perfect Audience vs. Simpli.fi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Simpli.fi
Score 6.1 out of 10
Mid-Size Companies (51-1,000 employees)
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).N/A
Pricing
Perfect AudienceSimpli.fi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Perfect AudienceSimpli.fi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Perfect AudienceSimpli.fi
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
8% above category average
Simpli.fi
5.8
2 Ratings
24% below category average
Data Transfer8.01 Ratings3.72 Ratings
DSP integration8.01 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
7% above category average
Simpli.fi
-
Ratings
Ad campaign creation8.01 Ratings00 Ratings
Ad deployment9.01 Ratings00 Ratings
Display advertising9.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
6% above category average
Simpli.fi
-
Ratings
Ad dashboards8.01 Ratings00 Ratings
Ad performance reports9.01 Ratings00 Ratings
Ad conversion tracking9.01 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management8.01 Ratings00 Ratings
Ad forecasting and optimization8.01 Ratings00 Ratings
Best Alternatives
Perfect AudienceSimpli.fi
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.9 out of 10
The Trade Desk
The Trade Desk
Score 7.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Perfect AudienceSimpli.fi
Likelihood to Recommend
8.0
(1 ratings)
1.9
(3 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect AudienceSimpli.fi
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Simpli.fi
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Simpli.fi
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Simpli.fi
  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
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Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Simpli.fi
No answers on this topic
Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Simpli.fi
No answers on this topic
Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Simpli.fi
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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Simpli.fi
  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
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ScreenShots