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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A

    WideOrbit

    Score6 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
    Pricing
    Perfect Audience (discontinued)WideOrbit
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Perfect Audience (discontinued)WideOrbit
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Perfect Audience (discontinued)WideOrbit
    Ad Network Integration
    Comparison of Ad Network Integration features of Perfect Audience (discontinued) and WideOrbit
    Feature
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Data Transfer8.01 Ratings7.01 Ratings
    DSP integration8.01 Ratings7.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Perfect Audience (discontinued) and WideOrbit
    Feature
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    WideOrbit
    7.8
    2 Ratings
    1% below category average
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings7.02 Ratings
    Display advertising9.01 Ratings8.01 Ratings
    Ad display and retargeting segmentation8.01 Ratings8.01 Ratings
    Sequence targeting8.01 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Perfect Audience (discontinued) and WideOrbit
    Feature
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad dashboards8.01 Ratings8.01 Ratings
    Ad performance reports9.01 Ratings10.02 Ratings
    Ad conversion tracking9.01 Ratings6.01 Ratings
    Ad attribution reporting8.01 Ratings7.01 Ratings
    Cross-channel ad management8.01 Ratings6.02 Ratings
    Ad forecasting and optimization8.01 Ratings10.02 Ratings
    Best Alternatives
    Perfect Audience (discontinued)WideOrbit
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Perfect Audience (discontinued)WideOrbit
    Likelihood to Recommend
    8.0
    (1 ratings)
    10.0
    (3 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Perfect Audience (discontinued)WideOrbit
    Likelihood to Recommend
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    WideOrbit
    I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    WideOrbit
    • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
    • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
    • Very user friendly and efficient to use.
    • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    WideOrbit
    No answers on this topic
    Support Rating
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    WideOrbit
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    WideOrbit
    I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    WideOrbit
    • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
    Incentivized
    Read full review
    ScreenShots