pfSense vs. Terminus ABM Platform

I believe PFSense is well suited for both home lab environments as well as up to small to mid-size business environments on a tight budget. However, I would implore that anything in production requires the use of the authorized hardware that PFSense sells to receive support. However, in my experience, PFSense is a solid set-and-forget firewall solution.

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

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• Easy to use. Good user interface design! Easy to understand and easy to set up.
• Lower hardware requirement. 3 years ago, we used an old PC to run it. Now, we have changed to a router device with Celeron CPU and 8GB RAM. It runs smoothly with a 1000G commercial broadband.

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• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

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• I did kind of mention a Con in the Pro section with OpenVPN.
• When I create a config for an employee other employees are able to login to that config.
• I could be doing something wrong when I am making it - I am not afraid to admit that as I am pretty new to all of this, but it seems like it builds a key and I would think the key would be unique in some way to each employee, but I could be wrong.
• I actually do not have a lot of Con's for this software - I did not get to set this up on our work network so I am not sure of any downfalls when installing.
• I installed this on my personal machine in a Hyper-V environment to get a feel for it before I started working on it at work and it seemed pretty smooth. I didn't run into any issues.

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• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The pfSense UI is easy to navigate and pretty go look at. It is much better than some high dollar firewalls that just throw menus you you. The pfSense UI is quick and responsive and makes sense 99% of the time. Changes are committed quickly and the hardware rarely requires a reboot. It just runs.

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pfSense+ basic provides "As Available" email support. pfSense+ Pro offers 24 hr turn around email support. pfSense+ Enterprise offers 24/7 phone support.

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Meraki has a unified management login for all devices, which is nice. It also has decent content filtering, both areas where pfSense is weaker. Where pfSense far ouclasses Meraki is in the ease of use and the other width of features. These include features such as better VPN interoperability, non-subscription based pricing, auditability, not relying on the infrastructure of a third party, more transparency of what's actually going on, easier to deploy replacements if hardware fails. Additionally, the NAT management for pfSense seems to be a bit better, as you can NAT between any network segment and not just the LAN segments out the WAN interfaces.

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

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• pfSense can be installed on commodity hardware with no licensing fees. With a simple less than 10 minute restore time, on most hardware, it's an extremely inexpensive way to achieve the same results that some of the more expensive vendors provide.
• The easy to use interface has allowed configuration management to be preformed by lower level technicians with quick and easy training.

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Independently Invited by TrustRadius

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• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting