Phonexa vs. Resulticks

This is an all-inclusive lead management system and has the features to satisfy a multitude of businesses. The system helps spot data trends within minutes and gives managers and business owners the best analytical tools I've ever seen to date. It's best if you're looking to find ways to optimize and explore opportunities. It's also easily integrated and there's always a support team that's readily available to help you.

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

• Trouble shoots any technical issues that you may come in contact with.
• Has made it user friendly for even those who are not too computer savvy.
• Reporting feature has multiple view options dependent on what you're looking for.

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• Adding a how to guide for all the hundreds of features it has.

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

The UI and visualise toons are very intuitive and do not require interpretation

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

• Increased business opportunities.
• Built/analyzed the competition.

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels