Piwik PRO vs. TrustArc

Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.

TrustArc is well suited for a small-to-medium sized digital organization that is concerned about its ability to fulfill data privacy requirements. TrustArc offers an API integration to allow users to handle a larger volume of requests, but I don't have personal experience with this feature. It is a requirement that a cross-functional data privacy team be established in your organization to get the most use out of this product.

Incentivized

• Manage all campaigns and increase large volumes of data.
• It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
• It's great to track all interactions between users and track all conversions.

Incentivized

• Email verification
• Frontend UI
• Flexible configurations
• Easy-to-follow audit trail - each step of the process is clearly defined
• Integrated process flow - all communication back to data subject is handled through TrustArc

Incentivized

• Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
• Tag Manager: not all tags/triggers are possible yet to what we are used to.
• Are more progressive payment model: more little steps to buy a plan.
• Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.

• Notification schemes - allowing different access levels to be notified when certain processes occur
• Two-factor authentication upon login is a desirable feature not implemented
• Standardized reporting on home dashboard

Incentivized

We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.

Incentivized

Piwik Pro's support for multiple sites saved me a lot of time. To view reports from numerous client sites, I'll have to access a single dashboard. Its digest reports save time and are simple enough for non-technical executives to understand. It gives us access to information about individual users that Google doesn't allow us to see as a whole. It will allow users to express their desires more clearly. As a result, this one is significantly more useful compared to other tools.

Incentivized

OneTrust offers a similar product offering to TrustArc. Our organization had a legacy relationship with TrustArc with respect to its online cookie management preference solution. OneTrust product offerings do provide much of the same functionality as TrustArc and is worthy of consideration if you are evaluating vendors in this space.

Incentivized

• We have obtained a good impact both economically and in data integration.
• It has allowed us to collect and analyze all the data of our clients, and to create groups that allow us to divide potential clients and make personalized messages.
• We use the Enterprise plan because it provides us with the necessary tools and unlimited features.

Incentivized

• Allow organization to be compliant with data privacy laws is a requirement in 2021
• Flexible offering allows for control of both digital (cookie) and database record requests
• Sunk cost - organization requires this type of program, TrustArc is an established vendor in this space

Incentivized