Postal vs. WebEngage

If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.

Incentivized

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• Integrates with sales engagement, marketing automation, and CRM platforms
• Provides tracking and reporting on spending and channel effectiveness
• Offers an extensive marketplace of various items for any budget
• Comes with unlimited seats and sends

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• Navigation -Took time to find custom hyper links.
• Finding items - Can be hard to find where items are on platform.
• Layout could be better.

Incentivized

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.

Postal is easy for erudites to use.

Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.

Incentivized

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
• easier to reach out to potential clients

Incentivized

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized