Pro Rank Tracker has been extremely help to myself and my team. We have saved a lot of time doing manual ranks on a monthly basis by using this tool. If you want to easily track your search engine optimization efforts without having to manually track rank changes for specific keywords that you are focusing on then Pro Rank Tracker is the software for you.
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.