Publer vs. Sniply

Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version

Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.

Incentivized

• A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
• Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
• Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.

• Using the 'Call to Action' feature means I set specific text to drive people to my blog.
• 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
• It's super easy to track clicks and conversions to your website.
• Super easy integration with Buffer which is fantastic.

Incentivized

• Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
• The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
• Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
• I'd also love to see better integration with my personalized AI, trained on my business.

Incentivized

• Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
• Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
• Customization. Snips are look the same, it would be helpful if there were more customization options.

Incentivized

I love the tool, is simple and useful

It's a great too, one of the best I've used, but there's room for improvement with small, nagging issues. I'm able to do nearly everything I want to accomplish with my social media accounts, but there are a couple of workarounds I need to implement myself to get it to do exactly what I want.

Incentivized

Makes it super easy

Incentivized

The pages do load very quick but in the the iPad form

Every time I have contacted Publer, I get answers right away

Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even customizing for each platform.

Incentivized

Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use

Incentivized

I just used the web integration

I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily

• I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
• Every one of my clients has loved using it, so they are more inclined to keep using our social media services
• Publer helps my business to look professional

Incentivized

• I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.

Incentivized