Pulsar CORE vs. TikTok for Business

I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.

Incentivized

Its has our specific audience and niche thus its great for us. If you are trying to target a younger demographic then I would recommend giving it a go as it has a wide user base that has a global reach. But if you are targeting the older generation more it will not be best suited to your needs.

Incentivized

• Track engagements over time
• Easy to use interface
• Modern and updated display

Incentivized

• Instant pages
• Cost cap
• Robust analytics

Incentivized

• Unfortunately, when exporting data it is often hard to read in an easy format.
• I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.

Incentivized

• Fixed bids would be a great was to control budgets
• Budget management - sometimes you can easily go over budget
• UX is great but could use some fine tuning

Incentivized

Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.

Incentivized

I gave it this rating as its great for us and what we do, meets requirements. Great tool A*******************

Incentivized

I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.

Incentivized

I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.

Incentivized

Better audiences, less bad placements, high engagement

Incentivized

• Input into our algorithm for brand strength and stature
• Quick engagement tracking

Incentivized

• Positive ROAS
• Increased scale

Incentivized