Pure360 vs. Vero Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pure360
Score 7.0 out of 10
N/A
N/AN/A
Vero Cloud
Score 8.0 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$54
per month
Pricing
Pure360Vero Cloud
Editions & Modules
No answers on this topic
Starter
$54
per month
Pro
$219
per month
Growth
$549
per month
Enterprise
$1,429
per month
Offerings
Pricing Offerings
Pure360Vero Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details15% discount applied with an annual subscription, paid upfront.
More Pricing Information
Features
Pure360Vero Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Pure360
7.6
2 Ratings
6% below category average
Vero Cloud
8.1
2 Ratings
0% above category average
WYSIWYG email editor8.02 Ratings6.02 Ratings
Dynamic content8.02 Ratings9.01 Ratings
Ability to test dynamic content7.01 Ratings10.02 Ratings
Landing pages7.01 Ratings00 Ratings
A/B testing6.02 Ratings00 Ratings
Mobile optimization8.02 Ratings6.01 Ratings
Email deliverability reporting8.02 Ratings8.02 Ratings
List management8.02 Ratings9.02 Ratings
Triggered drip sequences8.01 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Pure360
5.7
2 Ratings
30% below category average
Vero Cloud
6.0
2 Ratings
25% below category average
Dashboards6.02 Ratings9.02 Ratings
Standard reports6.02 Ratings8.02 Ratings
Custom reports5.02 Ratings1.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Pure360
6.0
1 Ratings
32% below category average
Vero Cloud
-
Ratings
URL Validation8.01 Ratings00 Ratings
Link Tracking8.01 Ratings00 Ratings
Image Validation8.01 Ratings00 Ratings
Inbox Display5.01 Ratings00 Ratings
Email Accessibility Tools3.01 Ratings00 Ratings
Spelling and Grammar Check5.01 Ratings00 Ratings
Spam Testing3.01 Ratings00 Ratings
Email Previews8.01 Ratings00 Ratings
Best Alternatives
Pure360Vero Cloud
Small Businesses
Mad Mimi
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Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
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Score 8.7 out of 10
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Emma by Marigold
Score 8.7 out of 10
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User Ratings
Pure360Vero Cloud
Likelihood to Recommend
7.0
(2 ratings)
8.0
(2 ratings)
User Testimonials
Pure360Vero Cloud
Likelihood to Recommend
Pure360
Fir the price it's decent but budget depending you could probably invest in other tools that are more focused on certain areas/elements that the application tries to done as a one stop shop. Customer service/account managers are also very welcoming and helpful when it comes to resolving any issues and questions.
Read full review
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros
Pure360
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
Read full review
Vero
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review
Cons
Pure360
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
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Vero
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Alternatives Considered
Pure360
No answers on this topic
Vero
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment
Pure360
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
Read full review
Vero
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Read full review
ScreenShots

Vero Cloud Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit