Qstream vs. Terminus ABM Platform

Qstream is great when used for reinforcement of training conducted. Especially when that training is detailed or complex, Qstream will help to embed key concepts and drive adoption while ensuring reps are interacting.

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Gamification: gets reps involved in ways that keep it interesting while bringing in elements of competition.
• Mobile: ease of use and direct access to reps while on the move. The interface is intuitive and able to be interacted with in quick increments rather than lengthy elearning.
• Coaching: provides direct insights into who is coping and who is not so that enablement efforts can be focused.

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Reporting: we only had access to some of the reports so would have liked to see more detail and have the ability to create custom reports.
• Licensing: we accessed qstream via Growthplay so only had access to limited features. Would like to see this extended so that we could truly experience all of the qstream benefits.
• Content Creation: we were not able to create our own questions and streams but had to rely on the external team. Self-creation and self-directed streams would have been preferable.

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Qstream is good in terms of gamification and driving adoption. However we are looking for a platform that supports content creation, ILT training as well as gamification. Qstream would meet only one of those criteria. We may still use them again if we are unable to find a compete platform in future

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Qstream was easy for us to use and gain insights from. Feedback from sales leaders and reps was generally positive. Having greater flexibility about creating custom reports and streams would have increased the rating

Incentivized

Qstream was selected by default because it was offered by Growthplay as their preferred gamification and adoption tool. We have subsequently looked at acquiring Qstream for other initiatives and are in the process of evaluating options

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• Reps have adopted our new sales methodology quicker and with more rigour meaning we are more successful in the field.
• We’ve been able to create scale to drive adoption. Without technologies like Qstream, we would never be able to meet our enablement and growth targets.
• More reps talking a consistent message means our customer experience has improved at the sales front. This allows us to differentiate versus the competition and ensures we win more often.

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting