QuickPivot vs. Twilio Segment

It is less appropriate in terms of usability. As discussed in the previous points, there are some UI modifications and reporting formats required that can be improved. It is less appropriate in a situation where you need too many customizations. As big data grows, data customizations will be very important as organizations need to re-organize data. This is one area where it is not very well suited or requires improvement.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• QucikPivot does a great job with machine learning of the stored data. This AI based method drives the firm to meaningful results.
• It stores and makes data available both online and offline. This particularly helps in accessing data from any place. Managing resources becomes easier if data is stored online.
• The Marketing campaign that can be created is led with authority, and the success ratio can actually be measured with this digital platform.

Incentivized

• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Incentivized

• The UI of the dashboard is not as good as the other BI tools. While the metrics dashboard is a good idea, not allowing query templates to work in the metrics dashboard makes it impossible to use it as our daily dashboard.
• The e-mail shows the indicators clearly and also attaches some spreadsheets from the reports. We think it could get even better if we could also get attached a PDF version of the dashboard.
• Low user customizability. Admin have to create reports and maintain the reports very thoroughly.
• The report format is quite unreadable in email

Incentivized

• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

QuickPivot stacks very well against these tools, as it is cost effective and role-based. Other than the UI improvements, it gives a holistic picture into data analysis and marketing campaigns. It only needs deeper customizations and a few better reports. Otherwise, it would be an industry leading tool in the market.

Incentivized

We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

Incentivized

• It does not have have a negative ROI, as it is still being used and we use it as per its strengths.
• It has a positive impact on business as it is not very expensive.
• The reports in terms of dashboard help save a lot of time and help in a drill-down analysis.

Incentivized

• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.