TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    RADAAR

    Score8 out of 10
    Small Businesses (1-50 employees)
    RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing, engagement, listening, and analytics. Whether for a small business focusing on a few social media networks, or an agency managing multiple brands, or an enterprise company that needs it all, RADAAR aims…

    $0

    per workspace

    Pricing
    Later SocialRADAAR
    Editions & Modules
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    Starter
    $0.00
    per workspace
    Standard
    $9.50
    per workspace
    Offerings
    Pricing Offerings
    Later SocialRADAAR
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$9.50 per workspace
    Additional Details33% discount available for annual subscription.Some of RADAAR's features are free and some are paid. We also provide a free plan. On the free plan, you get 3 social media channels and 45 posts for each workspace per month. Your 45 posts per month are counted towards your total when they're posted and they reset every month. If you exceed this limit, you will only pay for what you use. RADAAR also offers a pay-as-you-go pricing model, meaning that you'll only be charged for the features you use. A wallet is a billing account that holds your payment details. A paid plan or paid features are always paid for by a single wallet. You may have one wallet for multiple workspaces or a separate wallet for each workspace. Paid feature usage is charged to the linked wallet. You can modify or delete a wallet.
    More Pricing Information
    Community Pulse
    Later SocialRADAAR
    Considered Both Products
    Later
    No answer on this topic
    RADAAR LLC
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    14 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    Later SocialRADAAR
    Publishing
    Comparison of Publishing features of Later Social and RADAAR
    Feature
    Later Social
    8.7
    2 Ratings
    7% above category average
    RADAAR
    8.1
    2 Ratings
    1% below category average
    Content planning and scheduling10.02 Ratings9.32 Ratings
    Content optimization8.12 Ratings6.01 Ratings
    Workflow management8.02 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Later Social and RADAAR
    Feature
    Later Social
    9.0
    2 Ratings
    8% above category average
    RADAAR
    8.8
    2 Ratings
    5% above category average
    Twitter7.02 Ratings9.32 Ratings
    Facebook8.92 Ratings9.32 Ratings
    LinkedIn8.72 Ratings9.32 Ratings
    Instagram10.02 Ratings9.32 Ratings
    Pinterest10.01 Ratings8.01 Ratings
    YouTube9.62 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Later Social and RADAAR
    Feature
    Later Social
    4.0
    1 Ratings
    64% below category average
    RADAAR
    8.5
    2 Ratings
    9% above category average
    Campaign success analytics4.01 Ratings00 Ratings
    Real-time tracking00 Ratings8.52 Ratings
    Account management
    Comparison of Account management features of Later Social and RADAAR
    Feature
    Later Social
    6.3
    2 Ratings
    23% below category average
    RADAAR
    5.7
    2 Ratings
    32% below category average
    Mobile access6.32 Ratings6.32 Ratings
    Role-based user permissions & privileges00 Ratings5.01 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Later Social and RADAAR
    Feature
    Later Social
    -
    Ratings
    RADAAR
    7.7
    1 Ratings
    1% above category average
    Boolean keyword searches00 Ratings7.01 Ratings
    Sentiment analysis00 Ratings6.01 Ratings
    Broad channel coverage00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of Later Social and RADAAR
    Feature
    Later Social
    -
    Ratings
    RADAAR
    9.6
    2 Ratings
    17% above category average
    Customer interaction histories00 Ratings10.01 Ratings
    Bulk actions00 Ratings9.32 Ratings
    Best Alternatives
    Later SocialRADAAR
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Later SocialRADAAR
    Likelihood to Recommend
    10.0
    (17 ratings)
    9.0
    (2 ratings)
    Usability
    10.0
    (4 ratings)
    9.3
    (2 ratings)
    Support Rating
    9.0
    (9 ratings)
    9.3
    (2 ratings)
    User Testimonials
    Later SocialRADAAR
    Likelihood to Recommend
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
    Read full review
    RADAAR LLC
    RADAAR is very well suited for bulk content scheduling across different social profiles. It's great to store passwords for different profiles in the passbook so you don't have to remember them all the time. It's really great for your own work, however, the post-approval feature for clients is not released yet. So if post-approval is a major concern for the users, they should wait for the RADAAR team to roll out this feature.
    Read full review
    Pros
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    RADAAR LLC
    • Bulk scheduling of content for multiple social media profiles with CSV import
    • Real-time monitoring of all the social profiles with the Stream modules
    • Social Inbox displays the details of messages and comments done on our profiles. Plus the ability to filter them and reply from Radaar
    Read full review
    Cons
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    RADAAR LLC
    • Content creation and the Calendar should be in different sections as the calendar makes the tool slower.
    • Ability to crop images directly in the content creation window and also the option to add a Watermark to the created content.
    • Bulk delete the posts which are no longer needed.
    • Ability to add Labels in the posts in bulk or add an option to add labels at the import CSV option
    • Introduce an editor like google docs for the WordPress posts creation and scheduling.
    • Media library should be added to upload and host images and videos for use in posts.
    • For Twitter, there should option to Retweet the performing posts and setup automations.
    Read full review
    Usability
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
    Read full review
    RADAAR LLC
    RADAAR is a robust tool, and it is constantly being developed. As an early adopter, I can say that this is definitely a steal. Who knows how powerful RADAAR can be in the near future. It constantly follows the lead of all the leading platforms, and it adapts in every way possible. Again, a community-based SAAS development makes this tool very very useful.
    Incentivized
    Read full review
    Support Rating
    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
    Read full review
    RADAAR LLC
    I have gotten in touch with the support team just a few times since RADAAR is quite easy to use. But on those few occasions, the team had been very responsive and applied the needed urgency. Even the founder is very active and attentive to user concerns and needs. The future is indeed bright.
    Incentivized
    Read full review
    Alternatives Considered
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
    Read full review
    RADAAR LLC
    No answers on this topic
    Return on Investment
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
    Read full review
    RADAAR LLC
    • RADAAR reduced our manpower cost by doing our posts in bulk
    • Efficiency of posting (less errors because all are pre-planned)
    • Faster client responses
    Incentivized
    Read full review
    ScreenShots

    RADAAR Screenshots

    Screenshot of Build a close relation with your audience with faster response times.Screenshot of Simplify your social media publishing and save time.Screenshot of Track key industry terms and competitors to improve your strategy.Screenshot of Create meaningful reports and find out what's working.Screenshot of Easily manage workspaces while collaborating with your colleagues.Screenshot of Store your passwords in a single place and share them across team members.