Radarr vs. Social Suite by Reputation.com

Radarr is best suited for businesses that need to reach out to their target audience across multiple digital channels; it really helps track how effective the campaigns are and even improve on them based on what users tend to engage with the most on each platform. It can help streamline strategies.

NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.

Incentivized

• Helps us track online conversations in an industry/ around a topic
• Helps us track trending topics/ themes to include in content marketing strategies
• Helps us analyze the response to the content created for different digital channels

• There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
• I really enjoy the "stream" feature and love the reports that NUVI creates.
• The dashboards for each monitor is also very easy and friendly to use.

Incentivized

• Would love to have a topic generator in-built

• There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
• It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
• Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.

Incentivized

I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me

See my previous comments

Radarr brings you more comprehensive data and covers more digital platforms. In times when it is important to be present where your audience is and reach out to them at the right time, with the right message, that comprehensive view of data is what can help strategize better and run campaigns effectively. Also, love the visualization of data; that makes it all easy to understand.

NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at

• Better understanding of the target audience
• Better organic campaign reach
• Better audience engagement and response rate

• Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
• ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
• Happier clients - With greater efficiency comes faster turn around times and happier clients.