ReachMail vs. Reelevant

I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group

Incentivized

• I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
• ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
• These folks know what they’re doing. I can’t speak highly enough about ReachMail.

Incentivized

• I like the tutorials they have helped figure most of my issues out
• The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
• Not to many bad things to say really, even customer service is fast, maybe it could be faster?

Incentivized

Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals

Incentivized

Constant Contact:
Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account.
MailChimp:
MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp.

Incentivized

• Enhanced target audience reach for fundraising events, a definite positive.
• Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
• Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
• No negative impacts on business objectives.

Incentivized