Reachmail--5K contacts and 15K emails monthly, no fee. No kidding!
Jamie Caroland | TrustRadius Reviewer
Updated February 08, 2020

Reachmail--5K contacts and 15K emails monthly, no fee. No kidding!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Reachmail

Reachmail is currently used across the whole organization for newsletters, event, and announcement distributions. It fills in the gaps to reach supporters and stakeholders who may not use other social media, who may have missed other media posts, and who may need multiple notification media reminders. It is also a very convenient platform for sharing across the organization's social media presence.
  • Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
  • Image library. Generous storage space as part of free accounts.
  • Content and assets. Free storage space for docs and links.
  • Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
  • Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
  • Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
  • Adjusting text and background color choices can be tricky.
  • ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.
  • Enhanced target audience reach for fundraising events, a definite positive.
  • Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
  • Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
  • No negative impacts on business objectives.
Constant Contact:
Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account.
MailChimp:
MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp.
The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.

ReachMail Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability
8
List management
5
Triggered drip sequences
Not Rated
Dashboards
5
Standard reports
8
Custom reports
5

Using Reachmail

Graphic and doc storage capabilities, formatting capabilities
ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Feel confident using
Familiar
Slow to learn
  • Creating an email from scratch rather than using one of the ready-to-use templates.
  • Creating a survey form.
  • Managing image library.
  • Managing contact lists.
  • Format changes to ready-to-use templates.