Remarkety vs. Simpli.fi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Remarkety
Score 9.2 out of 10
N/A
N/A
$200
per month
Simpli.fi
Score 9.5 out of 10
Mid-Size Companies (51-1,000 employees)
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).N/A
Pricing
RemarketySimpli.fi
Editions & Modules
Remarkety
$25.00
per month
No answers on this topic
Offerings
Pricing Offerings
RemarketySimpli.fi
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
RemarketySimpli.fi
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Remarkety
8.0
1 Ratings
8% above category average
Simpli.fi
5.8
2 Ratings
24% below category average
Data Transfer8.01 Ratings3.72 Ratings
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Remarkety
9.9
4 Ratings
23% above category average
Simpli.fi
-
Ratings
Ad campaign creation10.04 Ratings00 Ratings
Ad deployment10.04 Ratings00 Ratings
Display advertising10.04 Ratings00 Ratings
Ad display and retargeting segmentation10.04 Ratings00 Ratings
Sequence targeting9.54 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Remarkety
9.4
4 Ratings
19% above category average
Simpli.fi
-
Ratings
Ad dashboards9.14 Ratings00 Ratings
Ad performance reports10.04 Ratings00 Ratings
Ad conversion tracking10.04 Ratings00 Ratings
Ad attribution reporting10.04 Ratings00 Ratings
Cross-channel ad management7.52 Ratings00 Ratings
Ad forecasting and optimization10.02 Ratings00 Ratings
Best Alternatives
RemarketySimpli.fi
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
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User Ratings
RemarketySimpli.fi
Likelihood to Recommend
9.5
(4 ratings)
1.9
(3 ratings)
User Testimonials
RemarketySimpli.fi
Likelihood to Recommend
Remarkety
If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
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Simpli.fi
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Pros
Remarkety
  • Abandoned shopping cart automation.
  • Targeted remarketing across social media and search.
  • Email campaigns and behavior-based automation.
  • Reporting.
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Simpli.fi
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons
Remarkety
  • The results from multiple emails cannot combine within a campaign.
  • The order history is lost when customer email has been updated.
  • Clunky dashboard.
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Simpli.fi
  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
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Alternatives Considered
Remarkety
Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
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Simpli.fi
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Return on Investment
Remarkety
  • More transactions
  • Higher Order Value
  • More Returning Customers
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Simpli.fi
  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
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ScreenShots