Revcontent vs. TripleLift

It’s great if you want to show your ads to as many people as you can, but not good fit for performance marketing. It didn’t work for us and the lack of support made it easy to leave and not come back.

Incentivized

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.

Incentivized

• Easy to get started and set up
• Low barrier for entry

Incentivized

• Great Support team.
• Custom made ad formats to drive exposure.
• Very competitive CPMs.

Incentivized

• Customer support/account management it’s impossible to talk to a human.
• Improving the quality of traffic. It gets fraudulent traffic.
• Adding more targeting options
• Spends your money

Incentivized

• Reporting not very granular.
• Not enough data integrations on the exchange.
• PMPs on the platforms are expensive compared to the open exchange.

Incentivized

It’s easy enough to use.

Incentivized

100% nonexistent. It’s a bot/faq. The absolute worst of any platform. I laughed when I read this question because it’s that bad.

Incentivized

They’re above Traffic Junky but below everyone else, second worst. Taboola was better (not by much) because an actual human spoke to me, great when dealing with large sums of money.

Incentivized

The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.

Incentivized

• Best days were -25% roi
• Worst days were -77% roi

Incentivized

• Increases reach and budgets for more revenue.
• Provides new formats to diversify media mix.
• Margins are a bit high, decreasing ROI.

Incentivized